The Challenge

How do you design an employer branding strategy to attract and retain talent? 

Everis was acquired by the Japanese company NTT DATA in 2014. After a period of coexistence of the two brands, a rebranding project was initiated. In 2021, the everis name disappeared and the company is renamed NTT DATA.

Grayling needed to design and reposition NTT DATA’s employer brand, with the aim of improving its recognition in the digital talent market, whilst also strengthening its identity and sense of belonging amongst employees. 

The Solution

Grayling designed, developed and coordinated the execution of NTT DATA’s global positioning strategy for the digital talent audience.

We also supported on their EVP, created the rationale and messages for its launch. Following Grayling’s work, NTT DATA were in the position to attract, engage and retain digital talent. 

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