Grayling awarded Global Public Affairs Agency of the Year 2019
Grayling is delighted to have been awarded Global Public Affairs Agency of the Year 2019 at Wednesday’s Global SABRE...Read more
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We believe in strength in numbers.
We draw our power from our connections. And we’ve got plenty of those, with macro and micro influencers, as well as our teams across Central and Eastern Europe.
This makes us one of the few real network agencies in the Hungarian market.
We’re a member of the Association of Communication Agencies and the British Chamber of Commerce here in Hungary.
And we organise our own events, where our experts – across politics, economy and media – meet up and share the latest insights.
It’s this integrated mindset, coupled with our deep market knowledge in hospitality, healthcare, fintech and ITC, that sets us apart.
Whatever the challenge, we see the big picture – with a 360-degree panoramic view.
From corporate to brand communications, national to global campaigns, government relations to grand openings, crisis communications to anniversary events, we deliver results.
The kind of results that’ll make your customers, your shareholders and our trophy cabinet happy.
Want to join forces?
Pop by Grayling, Budapest.
General Electric wanted to help their staff feel more valued at work, and needed a solution that engaged staff, made them feel more proud of the work that they did every day, and helped them – and those around them – better understand the role that GE Digital plays in the way in which the modern world works…so they approached Grayling.
According to data from LinkedIn, one in three parents don’t understand what their child does for a living, so we provided a unique opportunity for GE employees’ relatives to gain first-hand experience of GE Digital as a modern workspace.
The participants, more than 200 people, were invited to learn about daily life at GE through 14 mini workshops and accompanying programmes, such as office visits, a GE quiz, an interactive photo wall, a 360° image video with VR glasses and Facebook Lives.
Through a selection of compelling, human content, we were able to take an often-impenetrable industry and make it easy to understand its purpose and value for staff family members across Hungary. Together we raised awareness about the digital literacy gap, but also succeeded in positioning GE Digital as an employer of choice and a family-friendly workplace. The campaign even became global best practice for GE worldwide…
To introduce the new product variants of Herbalife Nutrition`s popular Formula-1 shake and to inform, educate and engage local media and influencers we planned and implemented a three-phase educational campaign focusing on the importance of healthy breakfast habits.
Firstly, we personally delivered teaser gifts, including product samples and press event invitations to key lifestyle, healthcare and mainstream media outlets.
Secondly, we conducted an online survey among Herbalife Hungary`s Facebook followers (more than 1,000 participants) on healthy breakfast habits, with the involvement of Herbalife social media agency.
We analyzed and showed the results of the survey in the frame of a healthy press breakfast where we invited experts, celebrities, influencers and journalists to talk about the characteristics of a healthy breakfast; Shake Competition was also held with an amazing prize. Following the press event we distributed a press release and infographics about the results of the survey
We provided integrated communication support on the occasion of the opening of the first The Ritz-Carlton hotel in Hungary (in May 2016). Activities included a multi-channel teaser brand awareness campaign, press events, the grand opening event of the hotel with the participation of the Prime Ministers of Hungary and Albania, ambassadors and key business stakeholders, social media content management, local and international media management.
In 2019, Grayling Hungary managed an integrated educational communication campaign for Skanska Hungary with the objective of raising the awareness on the WELL Building Standard and benefits of WELL Certified office buildings, highlighting Skanska`s solutions among B2B and B2C target groups.
To showcase the WELL Building Standard, Skanska Hungary produced a series of movies – a more general one which had the role of a teaser and 10 short specific movies addressing each in the 10 elements that shape the standard.
To raise the traditional media’s awareness of the topic, we launched the campaign with a PR blitz to the journalists. Then the multi-channel campaign followed and included social media (Facebook, YouTube, Instagram) and Google Display advertisements, banners on index.hu, PR interviews on portfolio.hu and forbes.hu and a native article and online questionnaire on szeretlekmagyarorszag.hu.
As a result, the YouTube videos got almost 600 thousands views, the social media insights rose steadily in different areas (page likes, followers, engagement) and there was significant progress in the performance of the landing page (sharp rise in the number of visitors, spending more time compared to other pages of the website).
To help younger and elder age users to stay safe online, Kaspersky run a ‚Can you just’ campaign to demonstrate the key findings of the company`s latest research on how younger generation is being increasingly called upon to provide tech support to an aging population which can have a negative impact on family relationships.
To spread the topic in Hungary we involved Mária Bernschütz, a popular generation researcher to the communication by using her quote in the press release and sharing the findings of the research in her blog, Generatika and in TV and radio interviews.
We have generated 49 appearances in important mainstream and tech media with the reach of 9 950 000 in Hungary, positioning Kaspersky as an expert who cares the internet safety of different generations.
We have been working with Grayling for many years now in several CEE countries (…) they have demonstrated a deep understanding of the local media landscape and have managed to match them with Google's priorities.
Through our collaboration, Grayling has always supported our business objectives with high standards of professionalism, creative ideas and broad media connections from events, press releases, and new services.
It was a priority to work with a partner who has enough experience in premium brand communications, but at the same time with the freshest views and ideas to maintain interest in the brand among our target groups.