Grayling’s CEE Outlook for 2024 Report

Half of the world’s population will head to the polls in 2024, and Central and Eastern Europe (CEE) is no exception. Shifting policies, ever-changing dynamics and the uniqueness of the markets will require a great level of understanding to optimise business and future planning. To provide more light on the matter, our expert teams have prepared the Grayling 2024 Outlook for CEE Report, summarising the key events in 2023 and forecasting the possible changes in 2024 and the years to come.

Encompassed in the overview, you will find key insights from Bulgaria, Croatia, Czechia, Hungary, Poland, Romania, Slovakia, Slovenia including the European Union (EU) candidate states Serbia and Ukraine. International dynamics will play a huge role, especially with Hungary’s Presidency of the Council of the EU in the second half of the year. While the relationship between Budapest and Brussels remains tense, Hungary’s economy is starting to recover from recession. The region, characterised by its diverse political landscape, has seen a rise in populist movements, which have often clashed with Brussels over issues such as judicial independence, media freedom and minority rights. However, there’s a growing recognition within CEE that the path forward requires a more collaborative stance between the EU and CEE, especially in leveraging the economic benefits of reforms brought on by the ‘twin’ digital and green transitions. Our report will provide businesses with an easier understanding of what to expect and how to plan for the future.

Download the comprehensive CEE Outlook for 2024 Report here to find out more.