The best communication is targeted and meaningful – whether it be working to deliver consultation responses, drive public support for a cause or issue, or pursuing much-needed legislative or regulatory change. But we understand that the nature of campaigning has changed. Effective campaigns don’t simply focus on public policy audiences to deliver change – they take an holistic approach, employing a variety of integrated techniques and tactics to achieve a goal. At Grayling, we have developed a three-pronged campaigning methodology, focused on coordinating activity aimed at mobilising three core groups – political stakeholders, the media, and the public – to help achieve your goals.
Stakeholder and Community Engagement
Discover the Future of Engagement
The COVID-19 pandemic has undoubtedly changed the way we engage. Society as a whole has switched to using technology at a greater rate than ever before, while businesses, politicians and stakeholders have been forced to rethink their approaches to engagement.
The impact this has had on consultation and engagement practices is highlighted in new report The Future of Engagement. Through UK-wide research with the general public and industry professionals, we explored how the pandemic changed public decision making, and what this could mean for the future.
Download the report here – and then get in touch with us to find out how we can help you develop your stakeholder engagement practices to reflect these new realities.