The best communication is targeted and meaningful – whether it be working to deliver consultation responses, drive public support for a cause or issue, or pursuing much-needed legislative or regulatory change. But we understand that the nature of campaigning has changed. Effective campaigns don’t simply focus on public policy audiences to deliver change – they take an holistic approach, employing a variety of integrated techniques and tactics to achieve a goal. At Grayling, we have developed a three-pronged campaigning methodology, focused on coordinating activity aimed at mobilising three core groups – political stakeholders, the media, and the public – to help achieve your goals.
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