The Grayling Media Podcast

The Grayling Media Podcast dives into the forces reshaping modern communications, from crisis management and AI to DEI, leadership and more, all through the lens of today’s fast-moving media world.


Each episode features insider perspectives from journalists, influencers and industry leaders on what really makes a story land, how reputations are built or broken, and why the rules of engagement keep shifting.


With newsrooms embracing AI, audiences demanding authentic representation, and interviews now spanning broadcast, digital, podcasts and social platforms, the pressure on leaders and communicators has never been greater.


We go behind the headlines to uncover what the media really wants, how to sidestep the pitfalls of high-stakes interviews, and how organisations can evolve to stay credible, visible and trusted.

Featured Episodes

COMING SOON: Sam McAlister

Coming soon on the Grayling Media Podcast, Sam McAlister pulls back the curtain on the latest in media. Expect insider insights, expert analysis, and candid discussions that reveal what’s really shaping the industry today.

The New Media Era

Start 2025 with insight that matters. In this episode, Lucy Siegle, Harry Wallop, and Heather Blundell unpack Grayling’s 2025 Trends Report, exploring the evolving media landscape, authentic branding, and how consumers will shape business decisions this year. Essential listening for leaders seeking advantage in uncertain times.

28m 55s

Gender Equality and Backlash in the Media

Gender equality is stalling, and in some places, reversing. In this episode, Lucie Cave, Rebecca Holman, and Heather Blundell tackle the backlash against DE&I, why businesses must rethink their approach, and how diverse voices drive real success. A must-listen for leaders serious about progress and long-term impact.

25m 55s

The Media in Review

Wrap up 2024 with Heather Blundell and Alex Goss as they revisit the year’s biggest media moments, from scandals and royal challenges to global headlines like Trump’s assassination attempt. Discover the winners, sinners, and stories that shaped the news cycle in this lively, unmissable year-in-review episode.

20m 41s

Generative AI in Media and Comms

Generative AI is transforming communications, are you ready? In this episode, Arne Mosselman, Nathan Kemp, and Scott Langham explore AI’s creative potential, risks, and future impact. They share a strategic framework for responsible adoption, bust myths, and offer bold predictions every communicator should hear.

29m 42s

Mentorship & Representation in the Media

In this episode, Tanya Joseph speaks with Annisha Taylor of the BBC and social entrepreneur André Spence about building true inclusion. They discuss empowering young Black talent, the realities of DE&I work, and how brands can celebrate Black History Month authentically, without tokenism. Inspiring, practical, and thought-provoking.

Social Media & Online Safety with Gen Z

Smartphones and social media are reshaping childhood and society. In this episode, experts Anna McShane and Neil Kleiner join Tanya Joseph to explore online safety, ethical content, and the balance between regulation and responsibility. Essential insights for parents, brands, and policymakers shaping a safer digital future for Gen Z and Gen Alpha.

33m 43s

Spring Statement 2025

Grayling breaks down the Spring Statement with expert insight from Mehreen Khan, John Lehal, and Tanya Joseph. They unpack its economic impact, political significance, and the challenges ahead for the UK. Perfect for anyone wanting sharp, informed analysis of what this statement really means.

22m 25s

Grayling in the Spotlight

Stories and Strategies

Join Grayling UK CEO Heather Blundell as she explores menopause and perimenopause in the workplace, revealing why senior women are leaving PR more often than due to childbirth. Discover strategies for supporting talent, boosting retention, and creating inclusive environments. Essential listening for leaders tackling diversity, workplace wellbeing, and gender equity.

25m 04s

PRWeek

What’s it like leading a major PR agency through its first year? Grayling UK CEO Heather Blundell shares her insights on PRWeek’s Beyond the Noise podcast, discussing agency growth, new divisions, client relationships, recruitment challenges, and industry trends. Essential listening for PR leaders and communications professionals.

34m

The Defuse Podcast

Reputation management isn’t just damage control, it’s a competitive advantage. In this episode, Heather Blundell and James Clothier reveal why most crises fail due to human behaviour, not messaging, and how social media, video, and authenticity are reshaping crisis response. Essential listening for leaders navigating today’s reputational risks.

57m 36s

PRMoment Podcast

Grayling’s UK CEO Heather Blundell joins the PRmoment Podcast to share her career journey, from trainee to leading Grayling’s UK business. She discusses the evolving PR landscape, agency growth, and lessons from previous agencies. A must-listen for anyone curious about leadership in PR.

48m 21s

Subscribe and stay ahead

Subscribe to the Grayling Media Podcast and stay ahead in the evolving media landscape. Stay informed, stay prepared, and stay connected. Subscribe to The Grayling Media Podcast on Spotify, Apple Podcasts, or YouTube and explore how crisis comms, AI, DEI, and leadership look through a modern media lens.

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