Sector: ESG

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How we communicate is an ever-changing science shaped by society and technology. To succeed in this rapidly changing environment, businesses need to be at the forefront of the changes that will define whether they can reach, engage and be heard by audiences across the globe.

Here are five key insights that Grayling believe will create a communications advantage in 2023.

  1. Connecting with fragmented audiences

Audiences have continued to fragment and separate, making them even harder to reach because their sources of information are so varied. Even via social media or news aggregators, they are likely to see content that interests them. Simple ‘catch-all’ demographic data and assumptions won’t cut it anymore; brands need to crunch advanced data to customise their approach, creating engaging and shareable content that matches the motivations and interests of their audiences.

  1. The digital hyperloop

The rapid change in technology and cultural trends has made long-term planning incredibly difficult. The challenge in keeping up has led many creators to spend more time crafting content they know their audience will engage with, rather than simply jumping on the next trend. Similarly, PR and communications outreach and content must focus on ideas people will connect with and be prepared to pivot quickly according to changing trends and the public mood.

  1. Levelling up internal communications

The pandemic changed industrial relations forever. Employees are less driven by money and more by conditions, benefits, training and values. This trend has placed significant responsibility on internal comms and challenged HR teams to accommodate a wide range of needs across generations. Internal comms has become a battleground for the best talent in the market.

  1. The AI evolution

Artificial Intelligence (AI) has played a small part in the PR toolkit for years, for example, with increasingly intuitive search engines and grammar tools. However, in the last year, AI has flown up our collective agendas with AI-powered writing tools such as ChatGPT and image applications like Midjourney. AI will continue to learn and improve but the challenge is to understand what role new AI tools will play within the organization, train staff on how to make the most of them, and to be aware of pitfalls such as fact-checking, copyright and plagiarism.

  1. A post-purpose world

Consumers are alert to purpose-washing tactics and can spot a brand’s “say-do gap” from a distance – and they are not afraid to call it out either! Organisations need to demonstrate their purpose with action, not words.

Read the full report here: GAINING ADVANTAGE IN 2023

If your organisation wants to understand what any of these five insights mean for your business, please get in touch. We’d be delighted to discuss them with you.

Fit for 55 2.0: new building blocks to support the EU’s climate ambitions

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Grayling Brussels explores the second instalment of the Fit for 55 package put forward by the European Commission on 14 and 15 December. What are the main proposals and how will they impact business?

The Green Deal strikes back: ten days before Christmas Eve, the European Commission followed up its 12 proposals from July 2021 with 8 new initiatives and 4 communications on energy, transport, and the environment. Although the proposal are primarily revisions of existing rules, the package also contains new legislation on methane emissions in the energy sector.

As the name implies, the Fit for 55 package intends to bring the EU’s regulatory framework in line with the intermediate emissions reduction target of 55% by 2030 on the path to climate neutrality by mid-century. The targets themselves were made binding by the European Climate Law earlier this year.

What is included in the second instalment?

The legislative package will have far reaching implications for sectors throughout the EU economy., particularly on the energy and transport sectors.


By proposing the Energy Performance of Buildings Directive, the European Commission makes its move to decarbonise the single largest energy consuming sector in Europe. The proposed framework sets new targets for renovating the least energy efficient buildings across the EU as well as phases out subsidies for fossil fuel powered boilers by 2027. The second major focus in the energy sector is the EU gas market, for which the Commission proposes the new Energy Package for Gas to support the uptake of decarbonised gases (including an end to long-term fossil fuel contracts by 2049) and mandatory mitigation measures in the EU Methane Regulation.


As core elements to the Trans-European Transport Network (TEN-T) Regulation revision, the Commission is proposing new requirements for the deployment of electric vehicle charging infrastructure across the core infrastructure network. Importantly, the Commission is also looking to connect major airports with high-speed rail connections to foster multimodal travel. In addition, the Commission puts forward a revision for the Intelligent Transport Systems Directive to lay down the foundations for automated mobility and improve multimodal ticketing.


The requests the Council of the European Union to adopt a draft recommendation on the just transition, which aims to provide guidance to national governments on a fair and inclusive transition to a decarbonised economy. This would include equal access to training opportunities and support to affordable housing renovations. Furthermore, the Commission puts forward a strategy on sustainable carbon cycles, which sets a plan for carbon removal certification in the EU.

Challenges ahead

As with the July tranche, the primary challenge is to ensure that the level of climate ambition in these new rules is indeed fit for the 55% emissions reductions target for 2030 and also aligned with the long-term objectives of the Paris Agreement. The earlier proposals on issues such as new Emissions Trading System (ETS) rules and sustainability targets for alternative fuels have already been subjected to intense political debates, and the situation is not going to be any different this time around. It will not be easy to reach a compromise that is both environmentally sufficient and politically feasible in all 27 Member States.

Second, as the Fit for 55 regulatory overhaul grows, it will be increasingly difficult to maintain consistency across the 20-odd initiatives. Many of the proposals are closely interlinked and need to impose mutually coherent rules to foster a successful transition to 55% emission reductions. As different files are dealt with different policymakers from various industry, environment, and transport committees and working groups, it becomes important for the stakeholders to keep track of the legislative processes.

Third, the overarching focus on cross-border energy and transport infrastructure, mainly gas pipelines and roads, are likely to cause significant headaches in the Council regarding their cross-border nature and the region-specific needs of various Member States. The pan-European projects are at the heart of delivering the European Green Deal, but differences between the Member States’ dependency on natural gas, average age of building stock, or use of travel modes are all potential sparks for heated debates between the capitals.

Combined, these legislative challenges are a source of uncertainty in the European business environment at least for the remainder of this European Parliamentary term (until Mau 2024). There is also uncertainty on the timing of the legislative procedure in the Council, as France’s EU Council Presidency (Q1-Q2 2022) will inevitably be preoccupied with the French presidential elections in the spring. At the same time, competition over the ownership of the new files between European Parliament committees and political groups will add to the unpredictability in early 2022.

Managing stakeholders’ expectations, a balancing act

The new proposals were met with mixed reviews. For instance, while the new methane mitigation initiative was commended for its binding rules on measurement and leakage detection, it was simultaneously criticised for failing to take the upstream emissions of imported gas and oil sufficiently into account. According to the Environmental Defense Fund, this means that the proposal does not cover the production emissions of around 85% of the gas consumed in the Single Market.

Similarly, the Commission was for example faulted for sending mixed signals on the future fossil fuel heating systems in buildings. On the other hand, stakeholders also praised the higher targets for electric vehicle charging infrastructure and the introduction of the Minimum Energy Performance Standards (MEPS) for the entire European building stock.

Ultimately, the policymakers will need to rely on the sectoral expertise of stakeholders to determine the ways to enact fit-for-purpose legislation. As we enter the new year, business must make plans to push for this exchange with the right policymakers with influence over the right regulations.


Get in touch with us ( and follow the conversation on the Fit for 55 package on Twitter @TheEULobby

Grayling named Large Consultancy of the Year at the European Excellence Awards

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Grayling has been named Large Consultancy of the Year at the European Excellence Awards 2021. The awards, which took place on Friday 10 December, also saw Grayling win across four other campaign categories including Food & Beverage (UK), NGOs & Associations (Russia), Benelux & France, and Germany, Switzerland & Austria.

These awards cap a stellar 2021 for Grayling across Europe. Despite the challenges of the pandemic, Grayling has delivered double digit revenue growth across the continent. Underpinning this growth has been a strategy which has driven greater integration and collaborative working across all European offices. In the past year, Grayling has focused further on blended services, particularly higher margin, strategic consultancy work. The existing diverse set of skills has been bolstered by key hires across Grayling’s pan-European teams.

The multiple awards reflect the hard work of Grayling’s staff across Europe. Despite the pandemic, Grayling colleagues have delivered the highest quality of service for the clients.

Sarah Scholefield, Global CEO said: “We are delighted to be named Large Consultancy of the Year at the European Excellence Awards, alongside four wins for outstanding client campaigns across the region. These incredible results are testament to the dedication and hard work of our staff across Europe. The pandemic has presented many challenges for our people, but they have all consistently delivered outstanding campaigns and results. I couldn’t be prouder of the work they have done and we’re all looking forward to continuing this success in 2022.”

European Excellence Award wins:
  • Large Agency of the Year category – Grayling won the prestigious Large Agency of the Year award following a year which saw growth across all our European teams, in both revenue and employee numbers, and a number of landmark client wins.
  • Food & BeverageGrayling in London picked up the award for their work with fish-free brand Good Catch with OurWay, a campaign described by Ad Week as “promotional gold”.
  • NGOs & Associations – the Grayling Moscow team capped off a brilliant year – having already been named Russia/CIS Consultancy of the Year at the PRovoke Awards – with a win for their work with the Social Partnership Development fund, on the campaign No more Chemistry with Chemo which tackled the issue of social isolation for women with cancer in Russia.
  • Benelux & FranceGrayling in Paris were recognised for their work with client Badoo in the Benelux & France category. The campaign, entitled Yes to Real Encounters, Yes to Beautiful Encounters, addressed the issue of microaggressions in the dating process and involved the production of a short film to raise awareness and educate the public on the issue.
  • Germany, Switzerland & Austria – The team at Grayling Vienna have been named in the regional Germany, Austria and Switzerland category for their campaign Raising Worldwide Awareness about Old Age Poverty. This campaign was carried out with Vollpension Generationencafé and aimed to raise awareness about age-poverty and Covid-induced isolation for elderly citizens around the world.


For more information about the European Excellence Awards click here.

Beyond the Glasgow Climate Pact

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The Glasgow Climate Pact, agreed late on Saturday 13th November, finally drew COP26 to a close. Speaking at a press conference the following day, the UK’s Prime Minister Boris Johnson described the summit as a success and the ‘world is undeniably heading in the right direction’ but even he acknowledged that much work remained to be done and the final agreement fell short of the aspirations of many.

While the COP26 agreement is a milestone and significant progress has been made in some areas, the new emission pledges still do not yet achieve the 1.5C target agreed in Paris. Importantly though it lays down the expectations of what countries are expected to do ahead of the next round of negotiations next year. So, the Glasgow Climate Pact potentially paves the way for more radical plans to be presented at COP27 in Egypt and for nations to scope out how that target can be achieved, instead of the current forecast 2.4C trajectory.

It is also important to look at what’s been achieved beyond the deal, including agreements on deforestation and 500 global financial services firms agreeing to align $130 trillion to the Paris goals. However, there is lingering regret that key issues have been left unresolved or ‘watered down’, including fossil fuels after India and China’s last-minute intervention to change the language from ‘phasing out’ to ‘phasing down’ their use.

Post-Glasgow, a fundamental question now is what needs to change to get even more traction on this and other challenges, with the clock ticking towards what scientists warn are dangerous levels of climate change on the horizon. After all, Egypt will not be able to mobilise the diplomatic resources for COP27 next year that the United Kingdom has brought to bear in 2020 and 2021.

While the answer to that is multi-faceted, one potential driver of change is Sino-US leadership on climate change that re-emerged at Glasgow. Despite their wider bilateral tensions, and China’s continued addiction to coal, this G2 partnership to tackle global warming could be a potentially very important during the remainder of Joe Biden’s presidency.

Reactions to the deal have been very mixed. António Guterres, UN Secretary General said: “It is an important step but is not enough. We must accelerate climate action to keep alive the goal of limiting global temperature rise to 1.5 degrees.” While most global leaders have acknowledged progress, there is also a sense that the final deal falls short. Many poorer countries, while acknowledging that some finance has been made available, are disappointed about the lack of recognition of the principle of loss and damage and that the level of finance on the table is not nearly enough. The sense of disappointment is shared by climate activists. John Kerry, the US Climate Envoy, perhaps summed up the deal’s impact most accurately when he said that though it will not end the climate crisis, a new ‘starting pistol’ had been fired to address global climate change post-Paris.

All eyes now turn to COP27 in Egypt. Next year’s meeting will aim to secure further pledges from each nation to make major carbon cuts to get much closer to the 1.5C goal with greater movement needed by larger emitting countries such as Russia and India to get there.

One of the key lessons of the last six years since Paris is that delivery is now critical with implementation of climate deals best through national laws. So, the country ‘commitments’ put forward so far, will be most credible – and durable – if they are backed up by legally-binding legislation. If that happens, and key powers including the United States and EU continue to raise the bar of overall global climate ambitions, the 1.5C aspirations of Paris can still potentially be kept in play.


Would you like to know more? Our team can help you navigate post Cop26 developments and support you in your engagement with decision makers and the broader public:


Grayling Austria 2x auf der Shortlist für den Staatspreis PR

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Gleich zwei Projekte von Grayling sind für die wichtigste Auszeichnung der Branche – den Staatspreis PR – nominiert: Der Launch von ‚alle jobs‘, umgesetzt im Auftrag des AMS Österreich sowie die #BakeAgainstPoverty Kampagne, die in Kooperation mit dem Vollpension Generationencafé ins Leben gerufen wurde.

Der digitale Talk der zum Launch der AMS Job-Suchmaschine ‚alle jobs‘ veröffentlicht wurde, ist in der Kategorie „PR-Spezialprojekte und Innovationen“ nominiert. Das Projekt wurde von Grayling in Arbeitsgemeinschaft mit UniqueFessler entwickelt und implementiert.

Die von Grayling begleitete Kampagne #BakeAgainstPoverty – der weltweite Aufruf des Generationencafés Vollpension an ‚backkundige‘ Senior*innen – hat es in der Kategorie „Corporate Social Responsibility, gesellschaftspol. Anliegen, Diversity und Inclusion“ auf die Shortlist geschafft.

Der Public Relations Verband Austria (PRVA) richtet den vom Bundesministerium für Digitalisierung und Wirtschaftsstandort ausgelobten Staatspreis Public Relations aus. In diesem Jahr wurden aus 77 Einreichungen jeweils drei Projekte in fünf Staatspreis-Kategorien nominiert. Die Gewinner werden im Rahmen der PR-Staatspreis-Gala am 24. November 2021 bekannt gegeben.


Kunde: AMS
Johannes Kopf, Gudrun Pallierer

Agenturteam: ARGE Grayling Austria/UniqueFessler
Moritz Arnold, Michaela Desch, Anna Steiner, Theresa Steffner, Sophia Hintermayer – Grayling
Robert Judtmann, Thomas Appl, Nathalie Neuwirth – UniqueFessler

Mit Unterstützung von: Uschi Juno, Beraterin für Onlinekommunikation, Geschäftsführerin MOKS und Fabian Pimminger, Web-Developer und IT-Experte

Kunde: Vollpension
Hannah Lux, Moriz Piffl-Percevic, Manuel Gruber, David Haller, Stephanie Cox, Annemarie Bernhardt

Agenturteam: Grayling Austria
Moritz Arnold, Kilian v. Dallwitz, Michaela Schützinger, Johanna Wenzl


Für Rückfragen:
Berith Hagvaag, Grayling Austria,

How has WFH Changed our Corporate Communications?

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Over the past year, we’ve been tested routinely as we worked from kitchen tables, home offices or our comfy couches, sometimes with limiting patience. Video chats, social distancing and reducing group gatherings are seemingly now part of our DNA, however vaccine rollouts and some return-to-work strategies are full steam ahead in some U.S. regions that could decrease our introversion.

This begs these questions to be answered – how has working from home changed future corporate communication dynamics? Moving forward, how should we communicate differently in corporate communications? How will our societal changes during the pandemic impact corporate initiatives?

Greg Marshall, Account Executive from Grayling NY, takes a look at these discussions surrounding communications in 2021 and shares his thoughts on what professionals in this space should prepare for post-COVID.

Working from home has a new feeling

When we’re not checking our Wi-Fi connection and solving IT problems, we’re learning to balance our work schedules with personal lives with limited exposure to traditional office environments. According to a recent Prudential survey of 2,000 American adults who’ve been able to work from home during the pandemic, an overwhelming 87% want the ability to continue doing so after the risks of the virus subside.

In 2021, new communication strategies will be major underlying factors in company culture and employee engagement in new remote and hybrid workspaces. Considering how employees like to communicate and how they like to receive information and feedback will be paramount. Implementing creative adoptions of behavioral science and personal aspects of our work environments to ensure everyone is connected will be key for better performances moving forward.

For those who worked from home for the first time in 2020, new policies across corporate offices offered a reprieve from long commutes and lost time with family. According to the National Council on Compensation Insurance, only 6% of the employed worked primarily from home before the pandemic and about three-quarters of workers had never worked from home. In May 2020, over one-third of the employed worked from home due to the pandemic – a close match for pre-pandemic estimates of the share of work that could be done remotely.

We’ve seen workers move toward less expensive or more desirable locales, further from city centers or office complexes, and still showing signs that remote work is growing on people. According to a recent survey from IBM, more than 75 percent indicate they would like to continue to work remotely at least occasionally, while more than half (54%) would like this to be their primary way of working.

Telecommuting continues to be a challenge for some, particularly for parents of young children. For many younger employees that perhaps don’t have family responsibilities, cultivating relationships over Zoom, Slack or Microsoft Teams and connecting with a mentor has become more difficult working from home – something that has proven to be especially beneficial over the course of a career. Working from home is still a concept that’s a “work-in-progress” for many but becoming a mainstay in our corporate environment.  Communicating in this way will have to adapt (as it always does) and establish a new function of business that keeps us moving in the right direction.

Authenticity will lead corporate communications to success

As PR communicators, we are constantly balancing our clients, colleagues, family, friends and loved ones with different forms of communication every single day, but even for us, it gets exhausting too. Looking back to anything pre-March 2020 seems like a century ago and it’s still tough to get a grasp of where we are now. Naturally, and as is the case with many of the highly-disrupted areas of business this year, corporate leaders will now be looking to rethink the manner in which internal and external communications are approached.

To combat challenges and discover opportunities, establishing an authentic voice should be a top focus for all communications leaders right now. Whether communicating online or in person, you can see that honesty, transparency and flexibility are highly valued, which isn’t expected to change. This is especially true as we continue to experience crisis-fueled or health-related messages washing over us via email, social media or news stories.

Companies like Stanley Black & Decker has undergone some fundamental shifts in the way that information is distributed among its people. Paul Hevesy, HR Director, offered some further detail, explaining that work transformation has formed the basis of the approach. Engaging employees, sharing information, creating culture, and instilling purpose in daily objectives have become top priorities for today’s corporate environment. A digital workplace and agile work flexibility are no longer being seen as long-term business goals, but rather as immediate necessities.

“We live in a society…”

Our collective global society continues to grow each month, recovering from the biggest pandemic in over 100 years since the 1918 Spanish flu pandemic.  Although local movements and grass roots initiatives will always be a staple of society, it is obvious that communication and the growth of human interaction have transformed the way we see the world now.

Discussing COVID’s impact on global society, David Krieger, director of the Institute for Communication and Leadership, commented in an open forum with Pew Research, “One of the results of the pandemic is that it is finally obvious to everyone that we are global.” Kreiger continued to explain, “Closing borders and blocking flows of people and materials represents a ‘lockdown’ mentality aimed to disrupt connectivity and stop the flow of the virus, but at the cost of disrupting the economic, social and political foundations of the globally networked society.” In this perspective from Kreiger, our world’s current positions around health, government, business and culture have many different branches that connect everyone in some form or fashion, no matter the barriers or borders.

We saw an astounding impact of societal change in 2020 in many different forms from the pandemic, including culture changes and greater expectations. According to recent research from Mitto, Americans believe actions speak louder than words, as 73% say it is important that social justice-related statements they receive from brands, nonprofits, and other organizations are not only empathetic but are followed by measurable action.

Much of these expectations also include the art of communicating mindfully, authentically, and honestly in a way that is representative and inclusive of a diverse audience. Global business will continue to see inclusivity showing up in the workplace in more impactful ways to call out disparities and lack of opportunity. Look for diversity and inclusion numbers to show up on annual reports that detail company spending and donation reports that tell the story of each company’s commitment to social responsibility.

Although 2020 will be remembered for many misfortunes, it also shined a light on long overlooked issues in communications, sparked growth in society and introduced breakthrough opportunities for businesses. Organizational leaders who stayed the course with their communications investment and societal footprint are sure to leave a positive mark on our future.

Let the sunshine in: Transparency is critical ahead of COP26

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Transparency is king. That was the clear message last week from the panellists at Grayling’s first COP26 event of 2021. Neil Thomas, Senior Account Director in our London team, shares the main insights from the event.

The event kicked off a year of action around this year’s climate change conference and brought together a stellar panel featuring Baroness Sue Hayman, CDP’s Global Head of Value Chains Sonya Bhonsle, Quiller’s Deputy CEO Andrew Hammond and BT’s Head of Environmental Sustainability Gabrielle Ginér.

Drawing upon years of combined experience of attending UN Climate Change Conferences, all our panellists agreed that – despite the distraction and disruption of COVID-19 – COP26 is set to be the most important conference ever.

In the last few months, the new Biden administration has injected new energy into the global fight against climate change. Re-joining the Paris Agreement on day one of his presidency, Joe Biden is also expected to announce an enormous infrastructure bill in the coming days which will include huge climate spending. This comes after the other two members of ‘the big three’ – China and the EU – also made big climate change commitments in the last year.

There is also renewed pressure on governments and businesses to act, from above and below. Investors are becoming increasingly demanding when it comes to reporting requirements. The global climate strike led by young people around the world and led by the tireless Greta Thunberg has also created immense pressure.

And increasingly, business leaders know action on climate change means good business. Indeed, in research recently carried out by Grayling, 70% of business leaders stated “alongside making a profit, businesses also have a collective responsibility to the societies they operate in”.

In the lead up to the Paris agreement, climate targets by businesses were often half-hearted according to Sonya Bhonsle: “Companies were setting targets in line with what they thought they could do but we’ve seen a change since then from what can we do? to what is necessary?“.

For example, many have signed up to the Science Based Targets initiative, which represents a commitment by these businesses to act in line with limiting carbon emissions to a 1.5 degree rise in global temperatures.

“Business leaders know this is a moment”, agreed Andrew Hammond.

But what of those companies that have yet to take the first step when it comes to taking meaningful action on climate change and want to engage with COP26?

For Bhonsle, transparency is key.

“We’re still hearing from many companies that, when it comes to disclosing carbon inventory, putting their head above the parapet is scary. By contrast, investors are saying that transparency is key – and anything is better than nothing. No one expects perfection in year one.”

Clearly then, for those brands wanting to demonstrate climate leadership and get involved at COP26, a commitment to disclosing carbon budgets helps build credibility and shows seriousness.

Beyond reporting, how should climate goals be framed – especially at a time when stakeholders are becoming more sceptical after the raft of announcements coming out of many companies in the last year or so?

Quiller’s Andrew Hammond suggested that “it has to be a mix of both”.

“You need the headline initiatives to drive transparency. They also offer a sense of clarity and purpose for the future.

But you also need shorter term initiatives to get there as well. One of the big lessons of the last 5 years is that you can make these pledges, but you need to show granular progress year by year. The key thing that will hopefully come out of Glasgow is making deeper cuts, deeper pledges.”

Telecoms giant BT has a commitment to be net-zero by 2045, and an interim target of cutting carbon emissions by 87% by 2035. Gabrielle Ginér added, “it’s important to have those interim targets so companies can demonstrate to how they’re getting on along the way – and the barriers that they face in order to reach them.”

When it comes to companies that are still on the fence about taking meaningful action on carbon emissions, the window of opportunity is closing. For Baroness Hayman, “The future of climate change action is from the bottom-up. It has to be that way, otherwise people – and especially young people who are by far and away the most engaged in climate issues – won’t buy into it.”

Are you looking to engage with COP26? Contact or to see how we could help you make your mark at this year’s critical UN Climate Change Conference.

Grayling nets full service European brief for plant-based seafood brand Good Catch®

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Grayling has been appointed to work with American plant-based seafood brand Good Catch as its first European-wide agency partner, following a competitive pitch. With a remit spanning emerging markets across Europe, including the UK, Netherlands, Germany, France and Spain, Grayling will deliver consumer and trade campaigns to increase brand awareness and advocacy across the region.

Ahead of what is set to be a defining year for sustainability and climate action, Grayling will be working with the Good Catch team on a strategy to win the approval of flexitarian consumers in Europe, where nearly a quarter of the population are already actively reducing their meat intake. Its European network, coordinated by Grayling’s London consumer team, will also support the brand’s distribution expansion in both retail and food service.

Already an award-winning favourite in the US and Canada, Good Catch has significant backing from celebrities and investors. Founded by plant-based chef brothers Chad and Derek Sarno, the brand has attracted celebrity investors including Paris Hilton, actor Woody Harrelson, and pop star Lance Bass. With experts predicting that the European plant-based market will be worth €7.5 billion by 2025, the expansion is perfectly timed to meet the needs of over 2.6 million plant-based eaters in the region – a figure which has doubled in just four years.

Grayling UK’s consumer practice has extensive retail, food and foodservice experience. Recent wins include Cathedral City cheese and Country Life butter, as well as delivering campaigns across Europe for household brands such as M&S, Red Bull, Open Table, Nestlé and Oppo ice cream. The account will also benefit from Grayling’s heritage in deploying global hub models to allow for multi-market execution at scale for clients such as dating app Badoo, Hilton Hotels & Resorts and Amadeus.

Sarah Scholefield, Global CEO, Grayling said:
“We are thrilled to be working with Good Catch as its first European-wide agency partner. Our extensive European network and experience in the food sector means we are well placed to support Good Catch at this exciting time, as it extends its footprint internationally. Prioritising health, wellness and the world around us has never been as critical as it is today, so we are delighted to be part of the Good Catch journey.”

Scott Simons, Snr. Vice President Marketing & Communications at Good Catch Foods said:
“The Grayling team offer what we needed; a strong focus and expertise on the European market specifically and a demonstrated desire to deeply understand our category. We’re enthusiastic about our European expansion and very happy to be partnering with Grayling.”

Global IR Survey: Nearly 80% increase in ESG-related questions from investors

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Citigate Dewe Rogerson x Grayling have released results of the 12th annual investor relations survey. 377 Investors Relations Officers worldwide contributed to our survey, representing companies from 55 countries, with a combined market value of over $3 trillion.
This year, the report specifically sought to identify the impact of the COVID-19 pandemic on communications practices and investor relations, as well as the growing importance of ESG (Environmental, Social, and Governance).
Key findings

  • Increased caution and transparency on the part of IR teams in the context of a global pandemic – nearly 80% of IROs report an increase in ESG-related questions from investors, with 27% reporting a significant increase in such questions.
  • Links between annual report issuers and investors have been strengthened despite disrupted modes of interaction – 37% have issued statements to the market more frequently during the COVID-19 pandemic
  • The quality of extra-financial communication is at the heart of IR teams’ priorities due to investors’ growing need for information – 69% intend to improve ESG disclosure over the coming year
  • The main challenge of ESG reporting: messages that are not yet integrated into traditional financial communication result in ESG arguments that are often underdeveloped and, therefore, not yet widely marketed to investors.

Download the full report here.
Contact us: Lucia Domville, Managing Director, Grayling US.