ABBVIE

How do you eradicate hepatitis c?

The Challenge

Bring the risks, impact and symptoms of Hep-C to life through public awareness, and engagement with MSPs and Government.

Hep-C eradication would only be possible if politicians knew it was achievable and understood the condition.

The Solution:

Grayling appealed to hearts and minds of politicians through an integrated campaign featuring a parliamentary exhibition, a leading charity partnership and a hard-hitting BBC feature.

The Result:

Kept Hep-C targets in the news through hard-hitting BBC news documentary, as well coverage in The Times, The Herald and The Daily Record
Engaged 36 MSPs through our Scottish Parliament exhibition
Secured cross-party support for campaign, including from the First Minister