ABBVIE

How do you eradicate hepatitis c?

The Challenge:

Hep-C eradication would only be possible if politicians knew it was achievable and understood the condition.

The Solution:

Bring the risks, impact and symptoms of Hep-C to life through public awareness, and engagement with MSPs and Government​.

Grayling appealed to hearts and minds of politicians through an integrated campaign featuring a parliamentary exhibition, a leading charity partnership and a hard-hitting BBC feature​.

The Result:

  • Kept Hep-C targets in the news through hard-hitting BBC news documentary​, as well coverage in The Times, The Herald and The Daily Record
  • Engaged 36 MSPs through our Scottish Parliament exhibition​
  • Secured cross-party support for campaign, including from the First Minister

More of Our work

Healthcare

Keeping malaria in the news in a time of pandemic

Consumer PR & Brand Communications

Promoting environmentally responsible behaviour

Corporate & Brand Communications

Launching Primark in Poland

More of Our work

Knighthead Capital & Birmingham City FC

Building support and excitement for transformative sports plans.

Grindr

Sexual health London partnership

Deliveroo

Winning the hearts and minds of locals