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Grayling Budapest

Local knowledge with a flexible global network that transcends borders and disciplines

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Welcome to Grayling, Budapest

Welcome to Grayling, Budapest.

Our philosophy is grounded in the principle of collective strength.

Our influence emanates from our vast network, connecting us to macro and micro influencers and extending to our teams across Central and Eastern Europe. This networked structure sets us apart, making us one of the few genuinely interconnected agencies in the Hungarian market.

We are proud members of the Association of Communication Agencies, the Hungarian Public Relations Association and the British Chamber of Commerce in Hungary.

Our integrated approach, coupled with our deep-seated knowledge of the hospitality, healthcare, fintech, and ITC sectors, distinguishes us in the market.

Regardless of the challenge at hand, we perceive the broader picture – a comprehensive 360-degree panorama, taking in local politics and media against the backdrop of world events and culture.

Our capabilities span from corporate to brand communications, national to global campaigns, government relations to grand openings, crisis communications to celebratory events – but whatever the brief, we consistently deliver impactful results.

The kind of results that gratify your customers, please your shareholders, and contribute to our reputation as one of the leading agencies in the region.

Interested in collaborating?

Join us at Grayling, Budapest.

Our Work

Diageo – Hybrid virtual regional roundtable event for Johnnie Walker

As a part of Society 2030 strategy commitment to find new and better ways to be more sustainable by design, Diageo EE is joining company’s global program to remove inner box cartons from premium Scotch portfolio, including Johnnie Walker Black and Red.

To effectively support Johnnie Walker’s IBC removal initiative and to encourage Diageo partners, customers and consumers join Diageo in waste management efforts to secure the future of the planet, we planned and facilitated a virtual roundtable event, called Step Out of the Box.

150 people registered

70+ spectators

Bringing work to life for General Electric Digital

General Electric wanted to help their staff feel more valued at work, and needed a solution that engaged staff, made them feel more proud of the work that they did every day, and helped them – and those around them – better understand the role that GE Digital plays in the way in which the modern world works…so they approached Grayling.

According to data from LinkedIn, one in three parents don’t understand what their child does for a living, so we provided a unique opportunity for GE employees’ relatives to gain first-hand experience of GE Digital as a modern workspace.

The participants, more than 200 people, were invited to learn about daily life at GE through 14 mini workshops and accompanying programmes, such as office visits, a GE quiz, an interactive photo wall, a 360° image video with VR glasses and Facebook Lives.

Through a selection of compelling, human content, we were able to take an often-impenetrable industry and make it easy to understand its purpose and value for staff family members across Hungary. Together we raised awareness about the digital literacy gap, but also succeeded in positioning GE Digital as an employer of choice and a family-friendly workplace. The campaign even became global best practice for GE worldwide…

200 employees engaged in the programme in Hungary

460,000 Hungarians reached through organic media coverage

Healthy Press Breakfast with Herbalife Nutrition

To introduce the new product variants of Herbalife Nutrition`s popular Formula-1 shake and to inform, educate and engage local media and influencers we planned and implemented a three-phase educational campaign focusing on the importance of healthy breakfast habits.
Firstly, we personally delivered teaser gifts, including product samples and press event invitations to key lifestyle, healthcare and mainstream media outlets.
Secondly, we conducted an online survey among Herbalife Hungary`s Facebook followers (more than 1,000 participants) on healthy breakfast habits, with the involvement of Herbalife social media agency.
We analyzed and showed the results of the survey in the frame of a healthy press breakfast where we invited experts, celebrities, influencers and journalists to talk about the characteristics of a healthy breakfast; Shake Competition was also held with an amazing prize. Following the press event we distributed a press release and infographics about the results of the survey

4.1Mio. People reached

The Ritz-Carlton, Budapest – Opening

We provided integrated communication support on the occasion of the opening of the first The Ritz-Carlton hotel in Hungary (in May 2016). Activities included a multi-channel teaser brand awareness campaign, press events, the grand opening event of the hotel with the participation of the Prime Ministers of Hungary and Albania, ambassadors and key business stakeholders, social media content management, local and international media management.

65 Pieces of coverage in top Hungarian media

17.2Mio. People reached

What Our Clients Say

We have been working with Grayling for many years now in several CEE countries (…) they have demonstrated a deep understanding of the local media landscape and have managed to match them with Google's priorities.

Gabriela Chiorean, Senior Communications Manager, CEE, Google

Through our collaboration, Grayling has always supported our business objectives with high standards of professionalism, creative ideas and broad media connections from events, press releases, and new services.

Petra Schulhof, Director of Communications, HU, The Ritz-Carlton

It was a priority to work with a partner who has enough experience in premium brand communications, but at the same time with the freshest views and ideas to maintain interest in the brand among our target groups.

Dóra Fejes, Brand Manager, Asahi Super Dry