At Grayling, we understand that modern communications and campaigns cross multiple channels and platforms – which is why we place digital and social media at the heart of our work for every single client. Whether communicating to consumers, governments or other businesses, we recognise the fundamental importance of understanding where our audiences are, what content they consume and how they engage. This is why channels, platforms, mechanics and formats are integral components of a comprehensive communications strategy and why our campaigns seamlessly merge digital and social strategy with PR, media and journalist engagement, to deliver truly integrated work that delivers real commercial benefits to our clients.
Whether crafting comprehensive online press and PR strategies that effectively straddle the domains of earned, owned, and paid media, driving visibility and discoverability through digital PR, linkbuilding and SEO-focused content strategies, or engaging the public through award-winning creative social media campaigns, our objective remains unwavering: delivering unparalleled results. From product launches targeting specific consumer verticals, driving online engagement to lobby for legislative changes, or fortifying reputations through content and SEO, we have the expertise necessary to drive visibility, stimulate conversation, and facilitate conversion at every stage of the online journey.
The diverse range of specialist services that Grayling offers underscores our comprehensive approach. Our repertoire includes multi-channel digital communications, advertising and marketing services, digital design complemented by user experience (UX) and development, social and influencer strategy and management, and search and content marketing services.
Our in-house team of globally experienced digital marketing specialists and consultants boasts deep-seated expertise in data analysis, strategy, on and off-line channel planning, media buying, organic and paid social, CRM, community building, social media management, influencer marketing, and search engine marketing (SEM) and SEO. This combination of skills, allied with our local teams’ in-depth knowledge of their specific markets and audiences, allows us to develop digital and social media plans, incorporating global and local digital channels and platforms, tailored to your business and target audiences and which are focused on delivering against your core business objectives.
With our main digital team headquartered in London, and extended teams scattered across Europe and Asia, we are perfectly positioned to offer local insights on a global scale – wherever you may be. Our in-house studio, equipped with digital marketing specialists, offers a comprehensive suite of services, including digital auditing and strategy, ad creative and content, paid media and channel planning, email marketing, user experience (UX), and user journey-mapping.
Additionally, we offer creative content development, social media strategy and planning, social listening, crisis planning and management, paid social planning and management, SEO, digital PR and link-building, pay-per-click (PPC) advertising, website content and copy, and digital reputation management. Our service offering is tailored to mirror our clients’ distinctive needs and objectives, and we pride ourselves in offering solutions that are genuinely bespoke and rooted in client insight rather than a one-size-fits-all approach.
We understand that there is no effective communication without digital and social media, and our integrated approach reflects that truth. With a full-service digital and social media offering and experts across the world who can leverage both technical expertise and local insight, we can ensure our clients benefit from strategies that are not just data-driven and result-oriented but also mindful of local subtleties and global trends.