The Challenge

How to showcase BMW Group’s visions for emission-free driving

Our brand positioning strategy was designed to reached a wide range of consumer and stakeholder groups through a mix of corporate, product and CSR communication activities.

The Solution

Our activities included launch events for BMW Group’s new BEV & PHEV models, individual test drives with influencers, journalists and key stakeholders, CEO and expert thought leadership and an electrification education program with schools and NGOs.

More of Our work

Healthcare

Keeping malaria in the news in a time of pandemic

Consumer PR & Brand Communications

Promoting environmentally responsible behaviour

Corporate & Brand Communications

Launching Primark in Poland