Positioning the premium car manufacturer as an e-mobility leader in Poland



The Challenge

How to showcase BMW Group’s visions for emission-free driving

Our brand positioning strategy was designed to reached a wide range of consumer and stakeholder groups through a mix of corporate, product and CSR communication activities. 

The Solution

Our activities included launch events for BMW Group’s new BEV & PHEV models, individual test drives with influencers, journalists and key stakeholders, CEO and expert thought leadership and an electrification education programme with schools and NGOs.​ ​

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