Positioning the premium car manufacturer as an e-mobility leader in Poland
LEAD OFFICE
Warsaw
The Challenge
How to showcase BMW Group’s visions for emission-free driving
Our brand positioning strategy was designed to reached a wide range of consumer and stakeholder groups through a mix of corporate, product and CSR communication activities.
The Solution
Our activities included launch events for BMW Group’s new BEV & PHEV models, individual test drives with influencers, journalists and key stakeholders, CEO and expert thought leadership and an electrification education programme with schools and NGOs.
More of Our work
Healthcare
Keeping malaria in the news in a time of pandemic
Consumer PR & Brand Communications
Promoting environmentally responsible behaviour
Corporate & Brand Communications
Launching Primark in Poland
