Welcome to
Grayling Vienna

New technologies support people in a meaningful way and make companies more competitive, more productive and significantly more efficient. Only those who dare to digitise will win. Highlighting these opportunities, encouraging people, taking away any fears and telling concrete success stories – all this was at the heart of the #DigitalHero campaign by Microsoft.

Our objective was to develop genuine and comprehensible success stories to inspire SMEs and educational institutions to go digital. We also wanted to highlight the crucial role that Microsoft employees play as ambassadors in this process. With a mix of own, shared and promoted content across multiple channels, Microsoft reached external as well as internal audiences on the platform most suitable for them. Each content piece was additionally adapted and distributed via as many channels as possible, maximising efficiency and reach.

Today, jobseekers as well as employers are facing new challenges. In order to find a suitable job or attract the right talent to their business, both have to be more flexible and open-minded.

But how can people be motivated to think outside the box and try new paths? And how can we underline the role of AMS as a service provider, motivator and change maker?

We succeded in developing a strong, engaging and emotional cross-media campaign centered around #weiter (#further). #weiter is the new brand promise, a call to action, addressing its current and potential clients as well as 6,000 AMS employees as brand ambassadors.

The campaign changed the brand’s image in a very positive way, achieved high recognition values and was exceptionally well supported by AMS’s teams.

Grayling Austria has been supporting Emirates with media and stakeholder relations support, as well as crisis communications, for more than 15 years.

One very important part of our work is to create a buzz around the airline’s milestone events – which is exactly what happened when Emirates introduced regular flights from Dubai to Vienna with the world’s largest passenger aircraft, the A380. Together, we wrote Austrian aviation history by organising an exclusive pre-launch press trip and a dashing event for journalists and decision-makers at the VIP gate in Vienna, kicked off by an Austrian brass brand on the tarmac. Emirates was making headlines for an entire week.

What do the Northern Lights sound like? On behalf of Huawei, we provided extensive media relations support for the spectacular Sound of Light performance at the famous Musikverein in Vienna.

There, a team of artists inspired by the Huawei Mate 20 Pro’s capabilities transformed the Northern Lights into music using artificial intelligence.

Our work resulted in the attendance of more than 300 international and local journalists and sparked an international media echo – establishing Huawei’s leadership in technology, innovation and, of course, AI.