Welcome to
Grayling Prague

We have 30 years’ experience in integrated Public Relations and Public Affairs communication services across the Czech market.

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Welcome to Grayling, Prague

We are a global communications agency with extensive knowledge of the local market, where we have operated since 1993.

Creative and effective communication is our calling and our passion. Our main strength lies in the collaboration of our two divisions – public relations and public affairs. By closely monitoring legislative opportunities and threats, we create advantage for our clients. We devise integrated campaigns combining marketing communications and partnership with key stakeholders or influencers.

Our clients are some of the world’s largest brands in finance, technology, pharmaceuticals, FMCG and energy.

We have earned the trust of the biggest players such as Visa, Bolt, AstraZeneca, Hartmann, Amazon and Jaguar Land Rover.

With over 500 staff across 32 strategic locations, ready to provide you with the professional support you need, and with an additional 38 affiliate offices worldwide, we’re the world’s local agency.

We know no boundaries, whether they be geographical or interdisciplinary, when it comes to solving client assignments and delivering campaigns.

We are unique and our goal is to help our clients excel.

We are Grayling.

Our Clients

Our Work

Cooperation with Déhora started in 2018. Although Déhora operated in the Czech market for one year already, it was almost unknown in the media and among the public.

Our task was to raise awareness about the brand and services. Firstly, we managed to establish relationships with key journalists by offering them topics that were current in the labor market. We have provided media training to Déhora’s representative, that helped him in interviews that we arranged in several business titles and on TV.

Within a short time, we managed to make Déhora very visible in all types of media. Journalists began to use Déhora as an independent expert who can comment current issues. This cooperation was reflected in Déhora’s business results, which gained several new clients.

47 positive media outcomes in 4 months

10 interviews and quotations in major Czech media in 4 months

The cooperation with Jaguar Land Rover has started in 2010. Jaguar Land Rover (Austrian importer) had no relationship with media until then. Perception of both brands was rather negative without any sufficient media strategy and long-term PR concept.

We have established a strategy how to strengthen relationship between Jaguar Land Rover and public through dailies, economic, automotive, technology and lifestyle media. We regularly inform them about JLR news and we are in touch with key media across all fields on daily basis. On the basis of media audit we have increased activity, improved quality of communication and strengthened media relations. We regularly participate in important local and international events.

2000+ positive media outcomes within a year

20% growth of media outcomes

Our initial objective was to build on Bolt’s existing relationships and implement a strategy to establish them as a partner among key political stakeholders in relation to the new taxi services regulation.

We created and implemented a comprehensive public affairs engagement strategy and successfully established a working relationship with key ministries, establishing Bolt as a leader in alternative personal transport services amongst MPs and key governmental stakeholders.

Following a successful lobbying campaign on the Road Transport Act, we continue working with Bolt to strengthen its position on the Czech market and increase its visibility among key decision-makers.

Currently we support their expansion into other cities of their wide array of services, which now include micromobility and food delivery as well.

90+ meetings with key public sector and industry stakeholders

10+ organizations/institutions regularly contacted

What Our Clients Say

We have been working with Grayling since 2010. From the first minute on they’ve been able to provide valuable advice as well as support through all communication channels. It is an important partnership for us.

Dieter Platzer, Public Relations Manager Austria & Czech Republic, Jaguar Land Rover

Grayling has been supporting us since 2006 and during that time our partnership has brought hundreds of successful projects.

Marcel Gajdoš, General Manager Visa Czech Republic, Hungary and Slovakia

We have been working with Grayling for 5 years already and we have always been very satisfied with this cooperation. Their active and professional approach has enabled us to participate on the amendment of Road Traffic Act and to build and maintain good relations with representatives of the public sector and ultimately Grayling supported us in our expansion.

Soňa Stloukalová, Country Manager Czech Republic, Bolt

We worked with Grayling to launch our first store in Prague and our market entry into the Czech Republic. This was a big moment for the business, signalling our ambitious expansion plans and our commitment to growing our business in Central Eastern Europe. The dedicated team worked hard to deliver an impactful plan including consumer and corporate communications, influencer marketing and also public affairs engagement. They had a good understanding of our global business and their local market, which they used to engage with key stakeholder groups, including media and political stakeholders. We look forward to working with Grayling as we grow our store portfolio in the Czech Republic.

Primark

Prompt, flexible, with the right level of creativity. That is our personal experience with our colleagues from the Grayling agency. And that is exactly what we appreciate about our cooperation.

Irena Malá
PR and Internal Communication Manager, Spokesperson, HARTMANN-RICO

Grayling won us over mainly with their creative approach. We appreciate the active, professional and friendly attitude of the whole team. They are available whenever needed.

Jiri Marecek, Director Communications & Public Affairs, Albert Ceska Republika

We started working with Grayling in 2018. Thanks to their expertise and contacts, they were able to generate publicity in all kinds of media for us. In a short time we have gained many new clients and business partners.

Nunzio Totaro, Managing Director for Czech Republic and Slovakia, Déhora