Grayling in Prague joins the “A Change for the Better” initiative
Our team in the Czech Republic recently joined the “A Change for the Better” initiative. The initiative aims to...Leer más
With more than 25 years of experience in Public Relations and Public Affairs services, we create advantageGet in touch Desplegar para más información
Great taste extends beyond beer, castles and chateaux in the Czech Republic – it’s home to an expert communications agency – Grayling, Prague.
We combine integrated PR and Public Affairs under one roof – rare indeed here in the Czech Republic – and we’ve got over 25 years’ experience to prove it.
Firm believers in that media relations are about engaging the right person, at the right time, with the right content. We simplify the complex. And it’s as simple as that.
We deal in technology, automotive, energy, and retail.
We create communications solutions that allow brands to respond instantly and flexibly – even in a rapidly changing environment.
Our enviable contacts book, full of trusted, talented, trending journalists, influencers, bloggers, streamers, and YouTubers, means we always know who to call on.
We’re trusted to act on behalf of some big names in business – to bring fame and protect the reputations of giants such as Jaguar Land Rover, Kaspersky and VISA.
As founding members of the Czech Public Affairs Association, the Czech PA Association, and part of the American Chamber of Commerce to European Union – we are connected.
Our associations, bonds, connections, and relationships don’t stop at the Czech borders.
We’re part of Grayling’s global network with over 30 offices across the world, making us the best-connected agency in Central and Eastern Europe.
Whether you’re a start-up or already a big-game player that wants to build on business and improve your reputation, check out Grayling.
We’re Grayling, Czech Republic.
Cooperation with Déhora started in 2018. Although Déhora operated in the Czech market for one year already, it was almost unknown in the media and among the public.
Our task was to raise awareness about the brand and services. Firstly, we managed to establish relationships with key journalists by offering them topics that were current in the labor market. We have provided media training to Déhora’s representative, that helped him in interviews that we arranged in several business titles and on TV.
Within a short time, we managed to make Déhora very visible in all types of media. Journalists began to use Déhora as an independent expert who can comment current issues. This cooperation was reflected in Déhora’s business results, which gained several new clients.
The cooperation with Jaguar Land Rover has started in 2010. Jaguar Land Rover (Austrian importer) had no relationship with media until then. Perception of both brands was rather negative without any sufficient media strategy and long-term PR concept.
We have established a strategy how to strengthen relationship between Jaguar Land Rover and public through dailies, economic, automotive, technology and lifestyle media. We regularly inform them about JLR news and we are in touch with key media across all fields on daily basis. On the basis of media audit we have increased activity, improved quality of communication and strengthened media relations. We regularly participate in important local and international events.
Since the start of our cooperation with Kaspersky on the Czech market in 2012 the brand became equal player of local domestic brands Avast and Eset which has strong position.
We have established a strategy for relationship between Kaspersky and public through the media. We initiated long-term cooperation with key journalists from daily newspaper, special IT and technological media and also lifestyle.
We have audited, increased the activity and improved the quality of communication towards media. We regularly inform media about Kaspersky‘s news in portfolio, current cyberthreats and trends in digital world. We organize press conferences, send journalists to specialized conferences abroad and coordinate cooperation with influencers.