Welcome to
Grayling New York

SafetyPay is a fast-growing digital payment solution company. A few of the early stage investors had reached stipulated investment goals and were looking to offload their share in the company. Grayling was entrusted by SafetyPay to organize a roadshow in New York for management to meet with venture capital investors who would be interested in taking over the shares. Grayling conducted thorough research to identify VC investors with expertise in the digital payment space and proactively reached out to gauge their meeting interest. Some of the prospects asked that we speak with them on the phone as part of the meeting screening process. In the end, we were able to arrange a full slate of meetings with some of the most reputable and deep pocketed investors in the space for management and a few meetings resulted in follow-up meetings immediately thereafter.

Ecopetrol is the largest oil and gas company in Colombian and one of the four major petroleum companies in South America. Grayling has been helping Ecopetrol organize and produce its annual investor day in London and New York for a number of years. The mandate for the 2020 investor day was to secure investor attendance in New York under a tight time constraint – two weeks prior to the event data. We the challenge head-on and reached out to a pool of investors consisting of contacts from management, our own contacts as well as investors targeting generated via intelligent database search. Grayling proactively reached out to investors in a timely manner via email and phone calls and were able to secure an audience size that exceeded management expectation. The event went off without a hitch and we look forward to working with Ecopetrol again for the next event.

Our brief for The Economist Intelligence Unit is to ensure the mainstream news and business media include comment from the firm’s analysts when reporting on major economic and geopolitical issues. With The EIU’s analysis of developments in Venezuela in 2019, Grayling NY team conducted media outreach in US and Latin America. As a result, the team secured coverage in The Financial Times, The New York Times and Associated Press. The AP story was syndicated worldwide, resulting in more than 1300 pieces of media coverage for our client.

Summary description – Amadeus commissioned Grayling to promote Global PR campaign around industry whitepaper to create exposure with Tier 1 North American media. Grayling recommended a media gathering event in New York City where Tier 1 media can be invited and participated for launch of the whitepaper. Grayling has provided media training for Amadeus spokespeople and created campaign messaging. Grayling also has reached out to Tier 1 media for 1:1 meetings, phone briefings and Webex Global briefing calls. Grayling has gained awareness and achieved full attendance. We secured more than 10 published articles in Tier 1 media and travel trade publications, including WSJ, The New York Times, Yahoo Finance, Skift, Phocuswire and Hotel Business. The whitepaper continues to entice media attention.

Our brief was to give IDB Bank a voice in the media, on the issues in which it excels – like innovation in banking, digital transformation and human resources. We developed an executive visibility program that sees us ensure IDB Bank executives are regularly quoted as subject matter experts in news articles, as well through contributed content, in key target media. As a result of our work, we have achieved unprecedented media coverage for an institution that had been in existence for over 70 years, and previously no voice in the media. Since onboarding IDB in June 2019, the team secured 27 published articles both in Top Tier 1 media and trade publications.

Grayling US successfully executed media relations services for INSEAD, ‘The Business School for the World,’ after being retained in August 2019. Our goals were to raise its reputation in North America, launch the new San Francisco campus in early 2020 and grow key speakers’ visibility in tier-one media, especially amid the coronavirus pandemic.

Through constant, proactive outreach and a strategic communications approach, we secured ample coverage surrounding the opening of the San Francisco campus and many thought leadership opportunities for INSEAD’s key experts to comment on trending topics. Our thoughtful pitches combined with regular news cycle analysis placed the client in front of not only top-tier outlets but its target audience.

The campaign was a complete success and INSEAD was regularly visible in high profile media including Bloomberg, Business Insider, CNBC, Forbes, Medium, Yahoo Finance, and more.

Sify is the largest ICT service provider, system integrator and all-in-one network solutions company in India and is one of Grayling’s longstanding clients.

Grayling has provided strategic IR advisory for the Indian ICT leader for nearly two decades. The year 2019 marked the 20th Anniversary of Sify listing on the NASDAQ stock exchange and management was keen on commemorating the milestone event at the heart of the global capital markets. In response, Grayling seamlessly executed a two-part event that consisted of opening bell ceremony and capital market day at the NASDAQ market site.

Chairman Raju and management presented on the company’s historical achievements and vision for the future to an audience of analysts, portfolio managers, business leaders, diplomats and journalists. The event was a success and we look forward to continuing our relationship with Sify into the new decade.