Welcome to Grayling Bristol
Our Clients
Our Work
WINNING THE HEARTS AND MINDS OF LOCALS – BRISTOL STYLE
Insight
Deliveroo is a melting pot of independent food and flavour, with a soft spot
for all things creative. We needed to put Deliveroo back on Bristolians’
takeaway radar, with indie cuisine at the heart of this effort.
Strategy
Deliveroo went big on TEN in Bristol with a TEN-week campaign
tapping into the subcultures of Bristolian community whilst raising
awareness of the 10off10 deal in a way that felt proper Bristolian.
Campaign
A celebration of all things local, with an in-person launch event, earned and
paid media activity, out of home advertisement, influencer activity, a
10OFF10 deal, and a charity partnership.
3.1%
Increase in brand consideration across the city of Bristol for Deliveroo
182
Pieces of earned and paid coverage across the whole campaign
152M
Total campaign reach
HOW DOES A BUSINESS SCHOOL BUILD ITS RELEVANCE AND INFLUENCE WITHIN MAINSTREAM MEDIA?
Insight
There is a prevailing appetite from national journalists to hear from academic experts about relevant and emerging issues and topics impacting society.
Strategy
Position Cranfield School of Management’s academics as experts in their fields for mainstream media commentary to raise brand awareness in the face of increasing competition from emerging business schools.
Campaign
Launched a thought-leader engine, working with a pool of academics to act as spokespeople on behalf of the University, talking on topics ranging from hybrid working to supply chain disruption. Delivered weekly national coverage through newsjacking, including front page of The Guardian. More than doubled share of voice in national media, compared to direct competitors; and quadrupled share of voice compared to aspirational competitors.
110
Key journalists engaged and introduced to Cranfield School of Management
93
Opportunities to see and hear about Cranfield School of Management
78
pieces of coverage achieved in 12 months
HOW CAN A LAW FIRM USE GEN Z TO ENGAGE THE C-SUITE?
Insight
International law firm Gowling WLG turned to Grayling to raise the profile of the firm’s ESG expertise among its key c-suite audiences. To stand out from the crowd, we needed to meet business leaders’ desire for foresight on this fast-changing topic and deliver genuine thought leadership on an issue which Gowling WLG could own.
Strategy
We partnered with specialist youth researcher Beatfreeks to get true insight into Gen Z’s attitudes to ESG and their views of organisations’ strategies. The research yielded compelling thought leadership content for an engaging report, media relations, a webinar and a targeted podcast.
Result
We secured coverage and interviews for Gowling spokespeople with influential business media including Forbes, FT Advisor, The Lawyer and Net Zero Professional. We also delivered a social campaign which targeted 710,000 relevant individuals – 83% were c-suite including MDs, owners and CEOs. In addition, we managed a webinar and podcast and recruited ESG and Gen Z guests. The campaign has since won two industry Gold awards.
710k
Relevant individuals targeted through LinkedIn
83%
C-Suite audience
69m
Total media reach secured
What Our Clients Say
We continue to be absolutely delighted with the service from Grayling. Over the last year we’ve seen a slew of excellent results, quality press and an unwavering dedication for our new, evolving installation at Glastonbury.Cyrus Bozorgmehr, Head of Communications, Arcadia Spectacular
Working with the team during a challenging Christmas period was motivating, energising and rewarding as we saw all planning and hard work come together to deliver a great seasonal campaign. A superb effort!Hywel Butcher, Marketing Manager, St David's Shopping Centre
Grayling is a true extension of our in-house team and a delight to work with. They understand our sector and have delivered many successful campaigns in a range of areas, from comedy courses to research on stress in the NHS.Jane Wakefield, Head of Marketing and Communications, Bath Spa University
