Trust and authenticity key to reaching disengaged audiences, new research finds
A large percentage of the UK population (70%) feel disengaged from, or distrustful of, culture and society, according to...Leer más
An integral part of South West comms scene for over 50 years, supporting national organisations as well as emerging brandsGet in touch Desplegar para más información
Sure, with over 50 years in the game we’re kind of a Bristol and South West institution by now.
But we’ll never stop thinking like a challenger.
It’s how we stay in the know, and ahead of the market.
We’re a hungry bunch.
We know that ‘expert’ is a title you continually need to earn.
We know we’ll never know all there is to know. But we keep trying, mind.
We collect connections and insights. Our corporate and consumer teams are always on the lookout for fresh ideas for our clients, growing our expertise in professional services, retail, food and drink, tech, destination marketing and crisis management.
And we’re Bristolians through and through. We know the Triangle from a triangle. But we’re also passionate champions for the innovation and creativity we see across the whole South West region.
At the same time, we’re a global company with global influence. We have teams up and down the country and all over the world.
It’s our unique mix of local knowledge and global ties that helps us raise the profile of some of the region’s most prominent businesses and brands – like M&S, HSBC, Bath Spa University, The Ivy Collection and Viridor – with national, regional and hyperlocal audiences.
We’re Grayling, Bristol.
And we create advantage.
Bath Spa University’s new Vice-Chancellor wanted to position the university as a place where creativity and enterprise meet and somewhere that nurtures and mentors its students to become ‘work ready.’ She wanted our communications to show that Bath Spa graduates are equipped with the skills they need to cope with a fast-changing workplace, such as entrepreneurialism and adaptability. Over the last two years (and counting), we’ve devised a series of campaigns that tell the story of Bath Spa University as a whole, as well as helping it take ownership of ‘creativity’ and ‘enterprise’ as key themes. These include campaigns to attract new students, unpick and promote research projects or position key academics as thought leaders in their field. Since the start of the 2018 academic year, we’ve achieved more than 120 pieces of coverage, including 55 ‘tier 1’ hits in the likes of the Daily Telegraph, WonkHE, TES and BBC News Online.
As one of the UK’s best-loved heritage brands, M&S wanted to take ownership of the Royal Wedding in the retail sector – taking the message beyond the traditional biscuit tins, to create a touchpoint for consumers in every store and create moments that would deliver media coverage at a national and local level.
Playing on the Royal proposal, Grayling suggested a creative twist to the M&S meal deal offer, re-branding the chicken sandwich to be called ‘The Proposal Sandwich’ for Royal Wedding week. We also recommended re-branding an M&S store to Markle & Sparkle – and worked with the team to re-brand the Windsor store signage and unveil on Royal Wedding day, a concept which was also activated across all digital channels.
Grayling also organised Royal Wedding screenings in 10 x Royal cities and boroughs in the UK.
The campaign won the ‘Best Integrated Campaign’ award at the PRCA national awards.
Organise a major plastics recycling conference to help create and define a genuinely circular economy in the South West and Wales on behalf of Viridor – in under three months.
We worked with Viridor to bring together major consumer brands, local government, industry, charities, NGOs and the education sector. The aim was to unite these groups and encourage them to work in partnership to turn rubbish into resource and deliver the aims of the UK Plastics Pact at a regional level.
Grayling event managed the project. We led on managing all the logistics of the event: from liaising with the venue to managing invitations and securing key speakers, including Bristol Mayor Marvin Rees and BBC journalist Tom Heap and Professor Richard Thompson – the person who coined the term ‘micro plastics’.
Viridor’s Director of Innovation said: “It was a truly fantastic event and we could not have wanted more.”
We continue to be absolutely delighted with the service from Grayling. Over the last year we’ve seen a slew of excellent results, quality press and an unwavering dedication for our new, evolving installation at Glastonbury.
Working with the team during a challenging Christmas period was motivating, energising and rewarding as we saw all planning and hard work come together to deliver a great seasonal campaign. A superb effort!
Grayling is a true extension of our in-house team and a delight to work with. They understand our sector and have delivered many successful campaigns in a range of areas, from comedy courses to research on stress in the NHS.