IGNITE is Grayling’s central creative services team and sits at the heart of our agency. IGNITE houses strategists, researchers, creatives, data analysts, social experts, digital natives & AI experts; all of whom superpower the work that Grayling delivers.
IGNITE is built for end-to-end delivery of campaigns; from initial concept creation to shooting, activating and measuring; our goal is to drive action by baking emotion into every piece of work we create.
Transformative insight is behind everything we do, powering our communications to build business reputation and drive audience outcomes.
We combine data intelligence and primary research to scrutinise your audiences (their perceptions, values, behaviours and motivations) and the contexts you and your competitors operate in – identifying challenges to overcome and opportunities to leverage.
And we’re pros at measuring metrics that matter, from changing attitudes to changing the law.
Humble Mavericks is a creative design studio crafting everything from striking videos to user-friendly websites, and bold visual identities to captivating social content. Our expert team collaborates within a larger agency of strategists, analysts, and creatives. With studios in London and APAC, we’re nearly always open. Stay Humble. Be Maverick.
View More
Grayling’s Engage team specialises in planning, development, and infrastructure, focusing on regeneration, UK investment, and the energy transition. With award-winning consultants across nine UK offices, we manage complex projects, from stadium-led regeneration to wind energy, using our AI-powered consultation tool, Grayling Engage, to maximise insights and support project progress.
IGNITE, Grayling’s central creative team, drives end-to-end campaign delivery. Our strategists, creatives, digital experts and research analysts, craft emotionally charged work that sparks action. With hubs in London and Manchester, we deliver award-winning campaigns across industries—from consumer to corporate, healthcare to finance—seamlessly integrating with our core account teams to solve business challenges.
Grayling Connect helps businesses build trusted relationships by fostering talent and implementing impactful internal engagement strategies. Our three-phased approach—Insight and Analysis, Strategy and Implementation, and Measurement and Impact—ensures employees connect deeply with your organisation’s purpose and values. We seamlessly integrate internal and external communications, linking reputation management with employee experience for transformative results.
Grayling Media is our integrated media relations unit, powered by over 30 experts across nine UK offices and a Media Advisory Board of respected journalists. Leveraging our media relationships, insights, and tools, we deliver unmatched earned media advantage. Services include media advisory, 24/7 news generation, broadcast impact, in-house studio production, spokesperson profiling, and media training.
Health is more critical than ever. Grayling’s decades of experience in public affairs, corporate, and consumer communications offer unmatched expertise across the healthcare landscape. We work globally, nationally, and locally with key players, helping clients navigate regulations, engage stakeholders, and create impactful campaigns that build, sustain, and grow health-related brands.
Grayling’s public affairs team, with 35 experts across nine UK offices, excels in political advocacy across sectors like energy, infrastructure, and technology. We deliver integrated campaigns, securing government funding, and driving policy changes. Our team, including former ministers and MPs, consistently achieves positive outcomes and is recognised as industry leaders.
How you respond in a crisis reflects your broad values and beliefs – at top speed. Being prepared and able to communicate authentically, with authority is essential in owning your story and maintaining trust with key audiences.
At Grayling, we have the extensive experience needed to support you in preparing for, communicating during, and recovering from issues and crises with razor-sharp clarity.
Our expert team of consumer brand consultants delivers impactful communications, enhancing brand identity, elevation, influence, and reputation. We combine audience-first insights with creative strategies to grow brand love and protect reputations. Agile and scalable, we manage everything from boutique brands to global giants, backed by Grayling’s extensive national and international network.
Strong corporate reputations are crucial but fragile. Businesses must tell their stories effectively and innovate to protect this asset. Grayling’s corporate communications team leverages decades of expertise to create reputational and commercial advantage through executive profiling, corporate campaigns, and ESG communications, ensuring businesses thrive in a complex environment.