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Our digital experts redefine communications to help brands thrive in a digital-first world where attention is earned through authenticity and creativity. Using a data-driven, performance-focused approach, we create stories that resonate, build deep audience connections, and drive meaningful engagement, inspiring long-term growth and lasting relationships.
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Transformative insight is behind everything we do, powering our communications to build business reputation and drive audience outcomes.
We combine data intelligence and primary research to scrutinise your audiences (their perceptions, values, behaviours and motivations) and the contexts you and your competitors operate in – identifying challenges to overcome and opportunities to leverage.
And we’re pros at measuring metrics that matter, from changing attitudes to changing the law.
Our proprietary Advantage Analytics tool uses the best data, trend tracking and expert analysis for brands and business to lead their sector.
Uniquely scoring brand performance vs. comparators across four key areas and generating sector-lead insights that can be leveraged to create advantage.
Once leveraged, we measure.
How you are perceived and risk profile
Your political and regulatory standing
How ESG and issues are cutting through
Ability to attract, engage and retain consumers and staff
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Humble Mavericks is a creative design studio crafting everything from striking videos to user-friendly websites, and bold visual identities to captivating social content. Our expert team collaborates within a larger agency of strategists, analysts, and creatives. With studios in London and APAC, we’re nearly always open. Stay Humble. Be Maverick.
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Communications that help infrastructure get built.
Grayling’s Planning & Infrastructure team supports nationally significant infrastructure, regeneration and energy projects across the UK.
From early-stage strategy and consultation through to construction communications and stakeholder engagement, we help clients build understanding, reduce risk and secure support for complex projects in challenging environments.
We currently support more than 25 National Grid projects and manage communications across over £5bn of live development and infrastructure activity. With nine offices across the UK, our teams combine national experience with local insight.
Trusted by organisations including National Grid, Knighthead, Drax, Uniper, Anglesey Freeport, Kingston University, Unilever, Fidra Energy, and Stena Line.
OUR CORE SERVICES
We help clients navigate complex infrastructure projects.
Delivering infrastructure today is about far more than engineering. Projects face increasing political scrutiny, consultation fatigue, community expectations and pressure to deliver quickly.
Grayling helps clients manage that complexity through strategic communications, stakeholder engagement and consultation support that keeps projects moving forward.
ENERGY TRANSITION
Helping deliver the UK’s energy future.
Grayling supports some of the UK’s most significant energy infrastructure projects, helping clients communicate clearly with communities, stakeholders, politicians and industry.
Our experience spans major transmission infrastructure, substations, interconnectors, converter stations, offshore wind, carbon capture, hydrogen, battery storage and grid reinforcement, alongside TCPA and DCO consultations and construction communications.
Our approach combines plain-English communications, local engagement and political insight to help clients build understanding and reduce delivery risk.
MAJOR REGENERATION
Building support for transformational development.
Grayling supports regeneration and development projects that are reshaping towns, cities and regional economies across the UK.
We help clients secure political backing, engage communities and communicate the wider social and economic benefits of development.
Our experience includes sports-led regeneration, town centre renewal, mixed-use development, inward investment, freeports, commercial and residential schemes, and university campuses.
From nationally significant regeneration schemes to locally sensitive town centre projects, we help clients navigate consultation, politics and public scrutiny while building confidence in the long-term benefits of development.
INFRASTRUCTURE DELIVERY
Communications support during construction.
Successful infrastructure delivery depends on maintaining trust throughout construction.
Grayling supports clients and contractors with proactive communications, stakeholder engagement and community relations that help minimise disruption and protect reputation.
Our work includes construction communications, political and stakeholder engagement, traffic and disruption management, media relations, social value programmes, digital engagement and reputation monitoring.
We work closely with project and contractor teams to ensure communities, stakeholders and political representatives remain informed throughout delivery.
OUR APPROACH
DeepRoot™
Grayling’s DeepRoot™ methodology combines strategic insight, engagement planning, digital tools and community intelligence to support projects from pre-consent through to construction.
Built around six stages – Uncover, Develop, Build, Deploy, Analyse and Measure – DeepRoot™ combines community insight, political analysis, consultation strategy, plain-English messaging, digital engagement and AI-supported reporting to help clients deliver meaningful engagement that builds trust and withstands scrutiny.
WHY GRAYLING
National reach. Local understanding.
Grayling combines national infrastructure experience with local insight.
With nine offices across the UK, our consultants work in the communities where projects are being delivered. We understand how local politics, regional media, stakeholder relationships and community priorities shape infrastructure delivery.
Our teams bring together expertise across communications, consultation and public affairs, supporting projects through every stage from strategy and planning through to construction and delivery.
CONTACT US
Let’s talk.
Whether you are preparing for consultation, navigating planning, managing construction impacts or looking to strengthen stakeholder support, Grayling can help.
Email planningandinfrastructure@grayling.com or reach out to a member of the team directly.
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IGNITE, Grayling’s central creative team, drives end-to-end campaign delivery. Our strategists, creatives, digital experts and research analysts, craft emotionally charged work that sparks action. With hubs in London and Manchester, we deliver award-winning campaigns across industries—from consumer to corporate, healthcare to finance—seamlessly integrating with our core account teams to solve business challenges.
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Grayling Connect helps businesses build trusted relationships by fostering talent and implementing impactful internal engagement strategies. Our three-phased approach—Insight and Analysis, Strategy and Implementation, and Measurement and Impact—ensures employees connect deeply with your organisation’s purpose and values. We seamlessly integrate internal and external communications, linking reputation management with employee experience for transformative results.
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Grayling Media is our integrated media relations unit, powered by 30 experts across nine UK offices and a media advisory board of respected journalists and media figures. Leveraging our media relationships, insights, and tools, we deliver unmatched earned media advantage. Services include media advisory, 24/7 news generation, broadcast impact, in-house studio production, spokesperson profiling, and media training.
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Health is more critical than ever. Grayling’s decades of experience in public affairs, corporate, and consumer communications offer unmatched expertise across the healthcare landscape. We work globally, nationally, and locally with key players, helping clients navigate regulations, engage stakeholders, and create impactful campaigns that build, sustain, and grow health-related brands.
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Grayling’s public affairs team, with 35 experts across nine UK offices, excels in political advocacy across sectors like energy, infrastructure, and technology. We deliver integrated campaigns, securing government funding, and driving policy changes. Our team, including former ministers and MPs, consistently achieves positive outcomes and is recognised as industry leaders.
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At Grayling, we have unrivalled experience of issues and crisis management and protecting reputations in a complex, always connected world.
Our team of senior team of crisis and issues specialists across the Grayling network have advised on some of the highest profile crises of the last 20 years, working alongside high-profile companies, brands and individuals when things go wrong.
We have the multi-disciplinary expertise required to: prepare for and mitigate risk; communicate to media and stakeholders under pressure; and recover from reputational challenges.
Our suite of crisis products and services offers 360° reputation management support before, during and after a crisis, from risk assessments to preparedness and procedures; and crisis leadership training to litigation support.
How you respond in a crisis reflects your broad values and beliefs – at top speed. Being prepared and able to communicate authentically with authority is essential in owning your story and maintaining trust with key audiences.
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Our expert team of consumer brand consultants delivers impactful communications, enhancing brand identity, elevation, influence, and reputation. We combine audience-first insights with creative strategies to grow brand love and protect reputations. Agile and scalable, we manage everything from boutique brands to global giants, backed by Grayling’s extensive national and international network.
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Strong corporate reputations are crucial but fragile. Businesses must tell their stories effectively and innovate to protect this asset. Grayling’s corporate communications team leverages decades of expertise to create reputational and commercial advantage through executive profiling, corporate campaigns, and ESG communications, ensuring businesses thrive in a complex environment.