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Nobu Hotel Warsaw, the first hotel of the luxury lifestyle brand founded by the brilliant chef Nobu Matsuhisa, actor Robert De Niro and film producer Meir Teper, was opened in Warsaw on 3 August. The Nobu Warsaw restaurant opened on 17 July 2020, where guests can taste the unique dishes of Master Matsuhisa.
Grayling Poland is responsible for communicating the Nobu brand’s entry into the Polish market, running the press office, preparing creative concepts and organising events celebrating the opening of the hotel and restaurant.
As part of the cooperation with Nobu, Grayling is handling the brand’s lifestyle, consumer and corporate communication. Grayling Poland also supports the Nobu brand in preparing the creative concepts for events and the cooperation with influencers. The project is being managed by Ira Czerniawska, Director of the Consumer PR Practice.
Famous for the highest quality of service, the Nobu brand operates on five continents and is present in the largest capital cities, where it is iconic for representing a unique lifestyle. According to the Robb Report, Nobu Hospitality is in the elite group of the 25 most innovative luxury brands.
The first boutique Nobu hotel opened in 2013 at Caesars Palace in Las Vegas. The Nobu Hotel City of Dreams in Manila was launched in 2014, followed by the Nobu Hotel Miami City Beach two years later. Nobu Ryokan Malibu, Nobu Hotel London Shoreditch, Nobu Hotel Ibiza Bay and Nobu Hotel Palo Alto opened in 2017. A year later, Nobu Hotel Marbella welcomed its first guests and, in 2019, hotels in Los Cabos and Barcelona joined the Nobu family. Currently, hotels in seven more cities are being prepared for opening. Nobu’s strategy assumes further expansion of the global hotel portfolio, and more projects are already being planned.
The Nobu Warsaw restaurant is already the 46th establishment of this luxurious lifestyle brand.