RBM Partnership
How do you keep the world focused on malaria during a global pandemic?
The Challenge
Despite the fact that the number of cases of malaria in a single year is more than ten times that of COVID-19, COVID dominated the international news agenda. There was a high risk that malaria would be forgotten.
The Solution
We reframed the conversation, using a compelling narrative, hard hitting statistics and world-class experts to remind the world that progress against one of the world’s deadliest killers would reverse if steps weren’t taken to continue funding key programmes.
The Result
pieces of global coverage
top-tier media interviews
of mosquito net distribution campaigns completed as planned
More of Our work
Social & Digital
#CelebrateTheSingle – Sparking conversations about money
Gesundheitspflege
Keeping malaria in the news in a time of pandemic
Influencer-Marketing
Re-energising the HTC brand in Singapore
