Establishing AbbVie as a thought leader on the topic of sustainable healthcare


Brussels (PA Unit)

The Challenge

How do you position a new player in sustainable healthcare?

AbbVie wanted to position itself as a key stakeholder on healthy ageing and healthcare sustainability while facing reputational issues on pricing of medicines.

The Solution

Engaging stakeholders across the European Union…

We established an expert group on sustainable healthcare chaired by former Irish Health Minister Mary Harney to engage stakeholders across the EU.

A whitepaper and recommendations developed by our expert group was launched at a high-profile event in Brussels with keynote speaker Health Commissioner Vytenis Andriukaitis engaging both media and EU stakeholders on the issue.

The Results

4 m

people reached through media partnerships


pieces of media coverage

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