Delivering big infrastructure to build sustainable and resilient communities

GHD

Delivering big infrastructure to build sustainable and resilient communities

The Challenge

Founded in Australia in 1928, leading professional services firm GHD had recently expanded its presence in Europe and the Middle East.

Whilst GHD is a household name in Australia, it has a smaller footprint overseas. It therefore required a fresh communications strategy to raise brand awareness in region, particularly across its core markets or energy, water and communities.

The Solution

An integrated and measurable corporate affairs approach to raise GHD’s profile in its core markets.

Utilising our inhouse proprietary measurement tool, Advantage Analytics, Grayling established a benchmark to identify GHD’s reputation, commercial, political and societal visibility against its industry competitors.

Grayling built a pipeline of content to increase the visibility of GHD’s executives in the media. We supported on a series of events with influential figures such as Sir John Armitt and the Lord Mayor of London to strengthen industry relationships. Using these tactics, Grayling has enhanced GHD’s reputational advantage against the initial benchmark – vying against industry heavyweights like Arup and Jacobs to establish a distinct presence in region.