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Associate Director – Consumer Team

Standort: London
Position: Permanent

We have an exciting opportunity for a tenacious and ambitious Consumer PR person to join our growing London team, working across a diverse range of clients. The successful candidate will be responsible for providing operational support to senior directors by managing a portfolio of clients, managing account teams and contributing to organic and new business development initiatives.

 

Accountabilities

  • Provides strategic counsel and advice to clients, developing and delivering innovative, insightful and integrated solutions of the highest standards, sharing this knowledge with the wider team, leading, empowering and supporting them in the delivery of their roles
  • Develops crisis management techniques and advises clients on potential courses of action
  • Monitors client strategy and industry trends and landscapes to develop and deliver in-depth strategic solutions to exceed client expectations
  • Develops new business and leads the process with prospective and existing clients, monitoring and developing opportunities to secure commercial growth for the division and the wider business
  • Protects revenue and builds long-term success by building strong relationships at the highest levels in client organisations and within Grayling
  • Develops long term client satisfaction by managing and implementing client service programmes
  • Creates budgets and manages them profitably, ensuring a balance between client service and profitability and providing rationale to the client demonstrating added value
  • Assists with business planning for the division through the analysis and evaluation of opportunities, risks and threats, resulting in a commercially astute plan
  • Supports the senior directors in key decision making and calculated risk taking to the benefit of the division and the wider business.
  • Defines KPIs and measurement metrics, using them to increase client satisfaction and improve divisional performance
  • Leads, motivates and develops account teams and individuals using progressive people management techniques and company processes, ensuring the optimum combination of skills and experience to achieve excellent results for clients
  • Connects with colleagues from across the Grayling network, leveraging opportunities to work together to develop global clients for commercial benefit and to enhance professional development and learning
  • Develops and maintains an active network of business contacts for the commercial benefit of the company
  • Continually develops own professional competencies and industry knowledge to ensure skills and experience remain ahead of the curve sharing this knowledge with others to enhance their development

 

Scope

A range of account and budget responsibilities in local markets, with some international account relationships.  Manages senior client relationships on a regular basis.  Likely to manage 1 – 5 employees either as line or operational manager.

 

Key Relationships 

Internal – account team and other department members, regular contact with colleagues across the business including international, up to and including CEO level

External – holds senior client relationships, journalists and media professionals, suppliers, professional bodies

 

Skills, Experience and Qualifications

  • Excellent strategic understanding of both traditional and digital public relations
  • Global brand experience
  • Integrated campaigns and multi-channel delivery
  • Digitally savvy
  • Ability to convert new business opportunities to revenue
  • Highly commercially astute and decisive
  • Curious – a desire to learn, improve, apply new knowledge and develop self
  • Excellent grasp of clients’ marketplaces, audiences and routes to market
  • Incisive, creative and strategic problem solver
  • Excellent written and verbal communication skills
  • Confident networker
  • Organised with ability to juggle multiple and changing priorities
  • Supportive, inspiring and motivational leader
  • Personal drive and passion for the industry
  • Self-aware and able to adapt personal style and approach to clients and team
  • Calm and authoritative in response to issues or crisis
  • Industry experience: consumer finance and travel preferred, but not essential, big consumer brands and social networking a bonus

 

Attributes

The employee is expected to exhibit Grayling’s values: Curious, Connected, Committed

Grayling is an equal opportunities employer and encourages applications from all backgrounds. We highly value diversity at our company.

 

Policies and procedures

The employee is expected to uphold, safeguard and promote the organisation’s values and philosophies relating particularly to ethics, environment, people and community as referenced in the Grayling company guidelines.

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