Influencer marketing isn’t just about finding the people with the largest followings, it’s about understanding the potential synergies between a social media influencer and a brand, about knowing the relative value of global superstars and microinfluencers and which works when. It’s about understanding that influencers work best when they’re content co-creators, not just faces fronting a campaign. At Grayling, we work with influencers every day – from the biggest global names to the local Instagram influencer who can move the needle with the people you need to reach. Clever, impactful influencer marketing and influencer management, delivered as part of a proper integrated communications campaign.
