It has never been more important to have a strong brand – and to know what it stands for. In an era characterised by purpose-led marketing, and in which consumers are increasingly aware of a brand’s values and how it embodies them, having a clear sense of who you are, what you do and why you do it – and being able to communicate that – has never been more vital for businesses or for the business of consumer PR.
At Grayling, we utilise three connected growth principles to guide our strategies and multi-channel campaigns to drive the end-consumer to invest in brands – emotionally, intellectually and financially. Whether it’s creating a clear proposition and purpose through brand identity, leveraging brand associations, experiences and sponsorships through brand elevation or utilising our earned first approach to campaigning, delivery and measurement prowess to show brand influence, our diverse team of strategists, creatives and communications experts have decades of experience in shaping businesses and reinventing them, all delivered through world-class PR campaigns that stand out from the crowd and really creates advantage for clients.
