Wolfies

How do you create a brand identity for dog food?

The Challenge

How do you create a new visual identity that highlights the natural ingredients in dog food?

Highlight both the wild beauty of Northern Ireland and the nourishing quality of the natural ingredients in the dog food, through a cohesive visual identity

The solution

We designed a brand identity with an Irish Wolfhound emblem, representing Northern Ireland.

We crafted a powerful brand identity, blending an earthy colour palette with modern typography. The logo featured an Irish Wolfhound emblem, symbolising Northern Ireland’s heritage, and ethereal elements evoking its wilderness. This cohesive design spanned all touchpoints, from packaging to social media, reinforcing the brand’s natural roots.