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Welcome to Grayling, Zurich
Every brand has its own story. We are here to tell this story in a way that fits the Swiss market perfectly.
As a PR agency with many years of experience, we believe in the importance of personal relationships – whether with journalists, influencers or other target groups. We build and maintain strong relationships – for our clients and together with them.
We develop targeted, creative and of course tailored communications solutions.
We create strong connections to local media agencies, designers, photographers and other service providers, thus providing a high-quality service from a single source.
Big brands like Starbucks, Sky Show or Jack Daniel’s already rely on this expertise and strength.
They know that we ensure visibility in all relevant areas of the Swiss market.
We are uncomplicated, fast and always there for them.
As part of Grayling’s global network, we offer possibilities that extend far beyond national borders.
We bring together the right people with the right topics. We are always up to date with the latest developments and are thoroughly involved in the upcoming trends.
Connect with Grayling Zurich. Let us create advantage for you.
Jack Daniel's Master Distiller Event with Jeff Arnett
On the occasion of the first visit of the Jack Daniels Master Distiller Jeff Arnett to Switzerland, a tasting event was held in the “Widder Garage” bar of the renowned Zurich Hotel Widder. Various lifestyle and specialist journalists and bloggers were invited to the event. In advance, exclusive interviews with Jeff Arnett were organized. The 20 Minuten newspaper reported on the Master Distiller and the Jack Daniel’s brand in a double-page spread. The specialist magazine Barnews also published a two-page interview in its print edition. Thus, we were able to increase brand awareness through broad coverage in media such as 20 Minuten and Watson, and at the same time reach publications in specialist media.
Succsessful new Starbucks Coffee House Opening in Zurich Stadelhofen
Starbucks opened a new coffee house at Zurich Stadelhofen, and they wanted everyone to know about it. Most of all, they wanted to see pictures in the media of people queuing out the door.
Our approach was to negotiate an exclusive partnership with Blick, the leading Swiss German language daily newspaper / news site, well read by people passing through Zurich Stadelhofen. We gave Blick the exclusive on the news of the opening, three weeks ahead of time. On the opening day we offered free coffee for everyone visiting the coffee house in the morning. We invited key bloggers, Instagrammers and journalists to a pre-opening event. Starbucks got what they wanted – a successful opening event with the coffee lovers of Zurich queuing out the door and amazing media coverage in Blick, 20 Minuten and on different blogs.