Welcome to
Grayling Shanghai

As a boutique communications agency, our consultants are dedicated experts who devote themselves to our clients’ business and deliver real value

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Welcome to Grayling, Shanghai

Welcome to Grayling, Shanghai – a standout among communication agencies, like the distinctive skyscrapers of the Lujiazui Financial District.

Whether we’re helping international brands make their mark in the Asian market or boosting Chinese national brands across the country, we’re an all-in-one marketing communications agency, with specialisms in consumer tech, education, food and drink, and retail.

We’re based in Eastern China, known for its consumer openness to innovation. This location makes us a key player in this lively, consumer-focused hub.

While our team is specialised in this region, our connected network allows us to operate across the entire country and even globally.

Our reach is thanks to our diverse team. Half are Gen Z, embracing the digital world, innovating and creating social content daily. The rest are our experienced pros, former inhouse marketing directors, planners, creatives and more, bringing hands-on knowledge beyond just PR.

So, considering partnering with Grayling, Shanghai? With clients like Blue Bottle Coffee on our roster, why not drop by our HQ for a cup of coffee?

Our Work

Establishing Blue Bottle's leadership in specialty coffee in a new market

Entering Mainland China, Blue Bottle Coffee – a reputable brand in specialty coffee industry with no shortage of natural traffic – needs to better communicate its focus on coffee quality, rather than just becoming another internet sensation – and that’s what Grayling has achieved.

We divided the media into different tiers and customised our communication strategy, to produce in-depth content that reaches people through media influence. Without the budget for media cooperation, we communicated to the public the brand story of Blue Bottle far and wide through the opening of its first cafe in the market.

150+ Stories from PR side, including key media such as Yicai, Jiemian, Wallpaper and Elle Deco

88 Million media impressions

Boosting low profile B2B company ADM’s brand awareness in national big event CIIE

As one of the world’s top 500 companies, ADM is one of the big four dominant agriculture trading companies and a premier global leader in nutrition field. Despite its reputation in the industry, ADM China had a late start in communication and need to enhance its brand awareness and influence in the local market.

Grayling supported ADM leverage CIIE to stand out. Via aligning with national agenda and conceiving innovative forms, we successfully pitched top-tier outlets to output high-quality coverages and increase media engagement.

100+ Pieces of media coverages

Coverages in government and top-tier media including gov.cn, China Daily, Global Time, Yicai

Promoting the 6th MOMCHILOVTSI Yogurt Culture Festival in China and Bulgaria

After a three-year break caused by COVID, collaborated with Bulgaria, Bright Dairy, MOMCHILOVTSI resumed holding the Momchilovtsi Bulgaria International Yogurt Cultural Festival in 2023. This year, faced with the challenge of expanding the festival’s domestic presence, Grayling helped Bright Dairy, MOMCHILOVTSI to bring traditional Chinese culture to Bulgaria, collaborate with KOL to create a social buzz in China, and maximise media exposure from top-tier outlets such as CCTV, Xinhua, and Xinmin. We have achieved the synergy between domestic and foreign, extending the Bulgarian yogurt culture that local people took pride in into China and reaching out to the world.

VIP guests: President of the Republic of Bulgaria for the period 2012 – 2017, Deputy Ministry of Tourism of the Republic of Bulgaria, and Chinese Ambassador to Bulgaria

Establishing Huawei's leadership in retail

As a global leading consumer tech brand, Huawei has decided to strengthen its retail strategy to tie up the bonding with consumer and enhance their experience.

The Huawei Shenzhen Nanshan Store is the first flagship store globally, the opening campaign is not building the awareness of the store in local market but also promote the retail branding globally.

Grayling drives the opening campaign and integrate PR and social channels to maximize the buzz on and offline in opening period.

100+ Million media exposure, including PR and social

90+ Million online consumer reach