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Welcome to Grayling, Munich
At Grayling Munich, we’re driven by the desire to make a significant impact and create genuine advantages for our clients.
Our approach goes beyond the ordinary, as we craft compelling narratives that truly resonate.
Each campaign we undertake is thoughtfully tailored, aligning with your mission, your stakeholders’ expectations, and the unique value your brand offers. Effective agency partnerships are built on a shared understanding of your mission, a deep knowledge of your complex business landscape, and a keen awareness of relevant technologies.
We bring the expertise needed to tell stories that engage influencers, expand awareness, and achieve your sales, business, and marketing goals. We anticipate market shifts, identify potential risks, and harness the potential of emerging technologies. Most importantly, we work to create advantages for our clients.
We are your partner, locally, regionally, and globally. Our connection to the extensive Grayling network, with 30 offices worldwide, provides your brand with an international platform for growth and success.
Whether you’re a startup looking to generate initial buzz, a scale-up aiming for growth, or a tech giant seeking expansion, count on Grayling Munich to create advantages for you.
Welcome to Grayling Munich.
HUAWEI Christmas Dinner
Grayling is responsible for the PR activities of the HUAWEI Consumer Business Group in Germany. These range from strategy development to media relations and test equipment management. Excellent relations with the media are the be-all and end-all for HUAWEI and the Christmas dinner is the highlight of the year.
In 2019 a total of 48 important representatives of classic media (consumer tech, lifestyle, business press) and bloggers/instagramers attended the dinner, which was held in one of the hippest locations in Berlin.
The dinner also served as an exclusive vernissage of the first “off-line” exhibition of the HUAWEI Photo Consortium, a group of influencers who have taken up the cause of photography with smartphones.
In addition, Grayling organized a roundtable, which took place directly before dinner. The hand-picked participants received confidential information in advance about a flagship smartphone that was available on the German market a few days later.
COMMVAULT - A sparring partner in the German-speaking IT landscape
Grayling has been responsible for press relations and social media management at data management provider Commvault since 2016. The highest priority is the strategic positioning of the country managers and international executives. Giving the company a face and consistently communicating the key messages secures brand and speaker attention as well as profile and strengthens media relations.
Commvault’s expertise is reflected in the authors of numerous professional articles. Grayling breaks down the current business priorities, selects content, secures the interest of the editorial staff and creates the storyline right up to the finished texts. Appropriately placed interviews and posts in LinkedIn and Twitter ensure that channel and trade press know exactly what Commvault has to offer and that business partners enjoy working with Commvault. “
TIK TOK: Communication for a Gamechanger
TikTok is the leading platform for mobile short videos with the mission to capture creativity, knowledge and the moments of daily life. Grayling’s mission since the beginning of 2020 has been to position TikTok’s awareness among the general public and business partners as trendsetters, enablers and partners. This includes the strategic development and expansion of media relations in B2B and B2C, agenda setting and issues management across German-language media and KOLs, as well as the creation of creative, integrated communication campaigns in close cooperation with a wide range of stakeholders. Storytelling, high-quality PR content, event management and data-driven PR are the key to this. The cross-location team acts in an agile and flexible manner and with a lot of fun and curiosity for one of the most exciting platforms of its time.
What Our Clients Say
We are pleased that Grayling is acting as our German press office. They have an excellent team. Their proactive character, excellent media contacts and service-oriented thinking help us to achieve the ambitious communication goals we have set ourselves.David Frodl, Communication Manager EMEA, Bobcat
Grayling has proven to be a true partner who knows and understands the goals of Commvault. We appreciate the initiative, the ideas and the quality standards of the press work - and: fun and humanity are not neglected.Yvonne Schickel, Marketing Manager, Commvault
With Grayling we have a reliable sparring partner for many years, who supports us in very different tasks. From strategic communications planning for projects of different DHL divisions and content development to the revision of important communications documents, evaluation and reporting to measure our success - consultants who understand our business and communicate at eye level.Claus Korfmacher, DHL Media Relations Team, Germany