Grayling was asked to improve awareness of Glacier Energy Services’ expertise amongst primary audiences – oil & gas (upstream and downstream), renewables and corporates. Our team worked to promote proof points around Glacier being future fit, support a clean energy push and demonstrate commercial growth. This would keep Glacier relevant, demonstrate its USP and highlight invisibility. We developed a comprehensive plan of activity including thought leadership pieces, milestone announcements, features, acquisitions, diversification and innovation specifically targeting tier 1 outlets within the Oil and Gas and Business media.

in Scotland, we wanted to put a renewed focus on the brand in Scotland, showing its commitment to its customers and its pride in its diverse supplier base – particularly its food and drink offering. We launched the campaign with a special dinner for 15 high profile media journalists and influencers during Scotland Food and Drink fortnight at The Edinburgh Cookery School. The evening featured food and drink from Scottish suppliers such as Scotbeef, which M&S has worked with for over 60 years, as well as Dawnfresh and one of their newest suppliers, Old Curiosity Gin. For consumers, we devised the concept of the ‘Centenary Taste Trail’; a series of food festival style events in five locations across Scotland which featured supplier demos and tastings.

Our stakeholder mapping helped to guide different phases of the project over recent years. Our aim was to inform the public of major works through radio and newspaper adverts, drop-in sessions and public meetings. The campaign ensured that community councils and stakeholders throughout the area were engaged. We also held multiple drop-in events and public meetings. The campaign brought to life much of the engineering work through line-of-route meetings for stakeholders by using photography and media activity to highlight engineering works. One-to-one and group meetings were held throughout the process to engage councillors, MSPs and MPs and businesses were engaged through meetings. Local schools were targeted with a safety campaign and relevant information was provided where necessary.

a helping unlock some of Scotland’s greatest challenges? Our work for The Data Lab has done just that, successfully demonstrating the real impact of data science across government policy areas through case studies, political and media briefings. Over the past few years we have helped grow and cement recognition and awareness amongst the Scottish business and tech media landscape on what they do and why data is important. We delivered a multifaceted PR and PA communications programme to support the inaugural DataFest 17, followed by expanded events in 2018 and 2019, which affirmed The Data Lab’s influential position within the Scottish economic landscape