Grayling invests in senior strategic and creative hires in London and Manchester

Grayling today announces the appointment of two new senior hires with Bronwyn Fieldgate joining the agency as Head of Strategy and Andy Garner as Creative Director.

Fieldgate joins Grayling from Ogilvy where she was a managing partner and strategic lead across the agency’s Walgreen’s Boots Alliance portfolio of brands. Prior to Ogilvy she was Planning Director at M&C Saatchi PR.

Garner, who will be based at Grayling Manchester, joins after a decade spent within the Engine group, most recently at MHP and Mischief. Both hires join IGNITE – Grayling’s central global strategic and creative team – with Garner acting as the agency’s first dedicated IGNITE hub outside of the London office. Fieldgate and Garner’s appointment is the latest in a continued investment from Grayling into its strategic, creative and design capabilities and follows client wins, including Badoo and MoreThan.

Commenting on the hire, Fieldgate says: “Grayling is moving at such a great pace and we’re really accelerating the strategic expertise we provide to clients. It’s a unique agency – a regional UK footprint that can’t be matched, a top-class network abroad, and of course a powerhouse London office. Add to that the combination of disciplines we offer and the fact that our talent is down-to-earth, happy and collaborative, the company feels perfectly positioned for where the communications industry is moving.”

Garner says: “I’ve always strongly believed that creativity exists outside of the M25 and Grayling clearly recognises that. I’m looking forward to helping to strengthen and grow  Grayling’s foothold across the North but also tapping into the incredible creative minds that the area has to offer. The Beatles, LS Lowry, James Rodriguez… The North has long history of producing and attracting brilliant creatives and the future is just as interesting. Grayling has incredible teams serving both local and national clients and it’s really exciting to be building out our creative offer in the work we do across the region and beyond.”

Commenting on the hires, Nathan Kemp, Grayling’s global head of strategy and creative says: “Bronwyn and Andy are formidable – with talent like this joining the agency

alongside the wider team there’s good reason PR Week named Grayling as a one to watch in 2021. We’ve invested heavily and consistently in ensuring we put brilliant strategic and creative thinking at the heart of everything we do, not just in London but across the Grayling network and these hires will ensure we can continue to do that as our client base grows, globally and locally.”