Award

Grayling 7x shortlisted at the European Excellence Awards

Grayling has been named seven times on the shortlist for the 2021 European Excellence Awards, which celebrate the best campaigns and agencies from across Europe. The nominees for this year were selected from over 800 applications for each category.

Grayling was this year nominated in the prestigious Large Agency of the Year category, testament to the fantastic year we have had. We have seen growth across all of our European teams, in both revenue and employee numbers, and have added clients including The Lego Group to our rosters.

Grayling UK has been recognised in the Food & Beverage category for their work with fish-free brand Good Catch on OurWay, a campaign described by Ad Week as “promotional gold”.

Our team at Grayling Russia are ending a brilliant year, having already been named Russia/CIS Consultancy of the Year at the PRovoke Agency of the Year awards, with two European Excellence Award nominations. They have first been named in the NGO’s & Associations category for their work with the Social Partnership Development fund, on a campaign named No more chemistry with chemo which tackled the issue of social isolation for women with cancer in Russia, and secondly in the Influencer Communications category for their work with client Crocs.

Grayling France were recognised for their work with client Badoo in the Benelux & France category. The campaign, entitled Yes to real encounters, Yes to Beautiful encounters, addressed the issue of microaggressions in the dating process and involved the production of a short film to raise awareness and educate the French public on the issue.

The team at Grayling Austria have been named in the regional Germany, Austria and Switzerland category for their campaign Raising worldwide awareness about old age poverty. This campaign was carried out with client Vollpension Generationencafé and aimed to raise awareness about age-poverty and Covid-induced isolation for elderly Viennese citizens.

Finally, Grayling Hungary have been recognised for their work with Diageo; the Hungarian team organised a livestreamed concert, with access granted on the completion of a ‘DRINKiQ’ quiz – an innovative way of educating Hungarians on the importance of responsible drinking.

The jury – which included Grayling’s global CEO Sarah Scholefield (who recused herself from judging Grayling entries) – will meet in late November to discuss the shortlist, and the winners of the European Excellence Awards will be announced at a virtual ceremony on 10th December.


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