Grayling has made the shortlist in five categories in the prestigious SABRE Awards EMEA. The nominated campaigns were developed by Grayling’s offices in France, Poland, Russia, Serbia and the UK, showcasing work for La Française des Jeux, Free Now, the Tea Directorate of Kenya, Kaspersky and Country Life. 

Citigate Dewe Rogerson and Grayling France have been recognised in the Capital Markets Communications category for “Upsetting the odds: La Francaise des Jeux’s recording-breaking IPO”.

In the UK, our team has been shortlisted in the Publicity Stunt category for the “Taste The Freedom, Taste Country Life” campaign.

Grayling Poland is a finalist in the Transportation & Logistics category for “Levelling the playing field in the taxi market” on behalf of client Free Now.

In Serbia, our team has been nominated in the Balkans category for an awareness raising campaign on behalf client Kaspersky, “Kasper, Sky and the Green Bear – Keeping Serbian Kids Safe Online”.

Finally, Grayling Russia has been shortlisted for “Make It Kenya: Hakuna Matata in Every Russian Teacup” in the Russia and the CIS category on behalf of client the Tea Directorate of Kenya.

The 2020 EMEA SABRE Awards shortlist recognises superior achievement in branding, reputation management and engagement. The campaigns were evaluated by a jury of industry leaders, including Michaela Gross from Grayling Germany (who naturally recused herself from judging Grayling’s entries). The 2020 EMEA SABREs were originally scheduled to be presented in Paris on 28 May. That event has been cancelled due to the coronavirus pandemic, and PRovoke Media is exploring various alternatives, including a virtual awards presentation.