Grayling has made the shortlist in four categories in this year’s SABRE Awards EMEA. The nominated campaigns were developed by Grayling teams in Russia and the UK, and showcase our work for KFC, Likee, Roche and Lloyds Bank.

In Russia, the team has been nominated twice in the Russia and the CIS category; firstly, for their “Restaurant of the Future” campaign on behalf of KFC, and again for their work with Likee on the “Re-thinking Short video format with Gen Z: from entertainment to awareness” campaign.
Grayling Russia has also been recognised a third time – this time in the Public Education category – for their work with Roche and charity partner SMA Families on the #RunForTwo campaign, in support of people living with SMA.

Finally, Grayling UK has been named in the Specialist Audience – Marketing to Men category, for the “A Shave Too Close” campaign, on behalf of Lloyds Bank.

These campaigns were shortlisted from more than 2,000 entries in this year’s competition, which celebrates superior achievement in branding, reputation management and engagement. The campaigns were evaluated by a jury of industry leaders, which included Grayling Russia’s own Eugenia Skobeleva (recused from judging Grayling’s entries). The 2021 EMEA SABREs will take place virtually on the night of June 9th, with tickets due to go on sale soon.