News and views

Thinking and analysis from Grayling teams around the world


Generation Opt-Out: New Research Discovers Crisis of Engagement and Trust Among UK Over-55’s

New research published jointly today by Opinium Research and Grayling has found a distinct group within UK society who...

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Policy brief on the state of play of the Artificial Intelligence Act

The proposal for an Artificial Intelligence Act was put forward by the European Commission in 2021. The file is...

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How is the EU nurturing its ‘Geek’ economy?

While writing the previous article on the ‘Gig’ economy, I started to think about the wider EU digital, or...

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Agreement reached on European crypto-assets regulation

Markets in crypto-assets (MiCA) and Transfer of funds regulation (TFR)  At the end of June 2022, a years-long power...

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EU’s gig-economy legislation: How to stop worrying and love platform work?

The ongoing EU discussions around the gig economy are highly constrained by focusing only on a couple of sectors,...

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Reinventing Employer Branding in the Metaverse

In the space of a few months, the idea of the metaverse has been discussed in an ever growing...

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The Art of the Apology

This week, Grayling hosted an expert panel to discuss the “Art of the Apology” with a focus on how...

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Grayling CEO Sarah Scholefield appointed PRCA Chair for 2022-2024

The Public Relations and Communications Association (PRCA) has announced Grayling’s Global CEO Sarah Scholefield MPRCA as its 2022-2024 Chair....

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Trust and authenticity key to reaching disengaged audiences, new research finds

A large percentage of the UK population (70%) feel disengaged from, or distrustful of, culture and society, according to...

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