Data &
Insights

Transformative insight is behind everything we do, powering our communications to build business reputation and drive audience outcomes.
We combine data intelligence and primary research to scrutinise your audiences (their perceptions, values, behaviours and motivations) and the contexts you and your competitors operate in – identifying challenges to overcome and opportunities to leverage.

And we’re pros at measuring metrics that matter, from changing attitudes to changing the law.

Our proprietary Advantage Analytics tool uses the best data, trend tracking and expert analysis for brands and business to lead their sector. ​

Uniquely scoring brand performance vs. comparators across four ​key areas and generating sector-lead insights that can be leveraged ​to create advantage.​

Once leveraged, we measure.