Grayling supports Primark’s debut on the Polish market

Primark will open its first location in Poland on 20th August 2020. Grayling, which supports the launch of the international retailer on the Polish market, has developed the creative concept and is responsible for organising the launch event for the brand’s first store in the Galeria Młociny shopping centre in Warsaw. 

Since the beginning of 2020 Grayling has been responsible for the company’s fashion and corporate communications, including running Primark’s Polish press office. 

“The wide range of activities for Primark allows us to fully use our abilities in corporate, lifestyle and product communications. I believe that given our vast local experience and know-how in strategic communications and brand launches, we will contribute to Primark’s growth on the Polish market” – says Klara Banaszewska, General Manager of Grayling in Poland.

Primark is an international retailer that offers the latest fashion, beauty and homeware at the best value on the high street. Its launch is one of the most long-awaited debuts on the Polish retail market, and it will open its first location in Poland in the Galeria Młociny shopping centre on 20th August 2020, creating over 250 jobs.

Established in Dublin in 1969, Primark currently owns more than 370 stores, with over 15 million square feet of selling space, across 12 countries: Ireland, the UK, Spain, Portugal, Germany, the Netherlands, Belgium, Austria, France, the US, Italy and Slovenia, as well as planning its debut in the Czech Republic in 2020.