The Grayling Media Podcast explores how today’s media is reshaping the world of communications and what it takes to thrive within it.

 

From newsroom dynamics and AI-driven storytelling to crisis response, leadership and representation, each episode offers insider insight from the journalists, editors, influencers and industry leaders shaping the headlines.

 

We uncover what makes a story resonate, how reputations are built or broken, and why the relationship between brands, leaders and the media has never been more complex.

 

As newsrooms evolve, audiences demand authenticity and interviews now span broadcast, digital, podcasts and social platforms, the stakes have never been higher. We go behind the headlines to reveal what the media really wants and how communicators can stay credible, visible and trusted in a 24/7 news cycle.

Featured Episodes

COMING SOON: RACHEL YANKEY & LUCA HUSSAIN

Coming soon on the Grayling Media Podcast! Host Tanya Joseph talks with Rachel Yankey and Luca Hussain about breaking barriers for young people in sport and the creative industries. From empowering girls through football to driving class diversity, they explore how to create confidence, access, and opportunity for all.

 

TRUTH, TRUST & TRIBES IN A NEW MEDIA AGE

Everyone’s talking –  but who do we believe? Grayling’s UK CEO, Heather Blundell, and award-winning producer, Sam McAlister explore the trust crisis influencing news, politics, and brand storytelling. They unpack the forces behind the divide and reveal how trust can be restored in today’s media landscape.

 

30m 13 s

The New Media Era

Start 2025 with insight that matters. In this episode, Lucy Siegle, Harry Wallop, and Heather Blundell unpack Grayling’s 2025 Trends Report, exploring the evolving media landscape, authentic branding, and how consumers will shape business decisions this year. Essential listening for leaders seeking advantage in uncertain times.

 

28m 55s

Gender Equality and Backlash in the Media

Gender equality is stalling, and in some places, reversing. In this episode, Lucie Cave, Rebecca Holman, and Heather Blundell tackle the backlash against DE&I, why businesses must rethink their approach, and how diverse voices drive real success. A must-listen for leaders serious about progress and long-term impact.

 

25m 55s

The Media in Review

Wrap up 2024 with Heather Blundell and Alex Goss as they revisit the year’s biggest media moments, from scandals and royal challenges to global headlines like Trump’s assassination attempt. Discover the winners, sinners, and stories that shaped the news cycle in this lively, unmissable year-in-review episode.

 

20m 41s

Generative AI in Media and Comms

Generative AI is transforming communications, are you ready? In this episode, Arne Mosselman, Nathan Kemp, and Scott Langham explore AI’s creative potential, risks, and future impact. They share a strategic framework for responsible adoption, bust myths, and offer bold predictions every communicator should hear.

 

29m 42s

Inside Regional Media

Join guests Rob Parsons, Alex Turner and host Katie Eborall as they unpack how local journalism is evolving, what’s driving regional newsroom priorities, and why comms professionals need to rethink their approach to media engagement outside the M25.

 

46m 44s

Mentorship & Representation in the Media

In this episode, Tanya Joseph speaks with Annisha Taylor of the BBC and social entrepreneur André Spence about building true inclusion. They discuss empowering young Black talent, the realities of DE&I work, and how brands can celebrate Black History Month authentically, without tokenism. Inspiring, practical, and thought-provoking.

 

Social Media & Online Safety with Gen Z

Smartphones and social media are reshaping childhood and society. In this episode, experts Anna McShane and Neil Kleiner join Tanya Joseph to explore online safety, ethical content, and the balance between regulation and responsibility. Essential insights for parents, brands, and policymakers shaping a safer digital future for Gen Z and Gen Alpha.

 

33m 43s

Spring Statement 2025

Grayling breaks down the Spring Statement with expert insight from Mehreen Khan, John Lehal, and Tanya Joseph. They unpack its economic impact, political significance, and the challenges ahead for the UK. Perfect for anyone wanting sharp, informed analysis of what this statement really means.

 

22m 25s

Grayling in the Spotlight

The Times Business Podcast

Fifty years after the Equal Pay Act, the gender pay gap persists, with men still out-earning women by 13%. UK CEO Heather Blundell joins The Business Podcast to explore female pioneers, share how Grayling UK closed its pay gap, and discuss what leaders can do to drive real change.

 

44m 21s

PRWeek Beyond the Noise

PRWeek’s Transparency Report has shaken the industry. Why did only 25 agencies earn four stars, and why did 30 get none? Grayling’s Katie Eborall and People Like Us’ Sheeraz Gulsher reveal what transparency really means for performance, culture, and trust. Essential listening for PR and agency leaders.

 

20m 55s

Big Careers, Small Children

UK CEO Heather Blundell joins Verena Hefti MBE on the Big Careers, Small Children podcast to discuss leadership and parenthood. She shares insights on setting boundaries, embracing imperfection, and balancing priorities, reminding us that “having it all” isn’t possible, but prioritising is.

 

37m 12s

Stories and Strategies

Join Grayling UK CEO Heather Blundell as she explores menopause and perimenopause in the workplace, revealing why senior women are leaving PR more often than due to childbirth. Discover strategies for supporting talent, boosting retention, and creating inclusive environments. Essential listening for leaders tackling diversity, workplace wellbeing, and gender equity.

 

25m 04s

PRWeek Beyond the Noise

What’s it like leading a major PR agency through its first year? Grayling UK CEO Heather Blundell shares her insights on PRWeek’s Beyond the Noise podcast, discussing agency growth, new divisions, client relationships, recruitment challenges, and industry trends. Essential listening for PR leaders and communications professionals.

 

34m

The Defuse Podcast

Reputation management isn’t just damage control, it’s a competitive advantage. In this episode, Heather Blundell and James Clothier reveal why most crises fail due to human behaviour, not messaging, and how social media, video, and authenticity are reshaping crisis response. Essential listening for leaders navigating today’s reputational risks.

 

57m 36s

How to Spin It

Motherhood and PR have long been a challenging mix. In this episode, Grayling’s Bethany Pearson explores the barriers returning parents face, the perception of ambition after maternity leave, and the work that needs to be done to create more inclusive, supportive careers. Essential listening for anyone shaping the future of PR.

 

51m 53s

PRMoment Podcast

Grayling’s UK CEO Heather Blundell joins the PRmoment Podcast to share her career journey, from trainee to leading Grayling’s UK business. She discusses the evolving PR landscape, agency growth, and lessons from previous agencies. A must-listen for anyone curious about leadership in PR.

 

48m 21s

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