Welcome to
Grayling Madrid

Proactivity and strategic advice are our priorities. We have clients who have been relying on our services for more than 18 years

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Welcome to Grayling, Madrid

We create advantage.

We like having the first say, making the first move – or better yet, making our move even before the board is set, before your competitors arrive at the game.

Proactivity is everything.

Thinking ahead is how we’ll help you stay ahead of the market and your competitors. It’s how we future-proof and risk-proof our strategies and your business.

To do this, we’ll work as an extension of your communications team. We may not share your offices, but we’ll share your goals.

We’ll dive deep until we know your world inside out. Then turn it upside down with creative solutions and innovative strategies.

We do everything across public relations and public affairs, including corporate and consumer communications, employer branding and employee experience, researches, digital, financial PR and CSR – for clients across IT, telecoms, retail, clean tech, food and drinks, sustainability and loads more.

We have a stable team of professionals with an average of 11 years’ experience in the company and over 17 years’ professional experience in total.

We have long-term relationships with media and influencers. We boast clients like PayPal, L’Oréal, Red Bull, Hilton and Pepco Group and a bursting trophy cabinet.

Plus, we’re backed by our international teams across the globe.

It’s this mix of global influence and local know-how that gives us a view of the market and your challenges no other agency has.

We’re Grayling, Madrid.

Now, it’s your move.

Our Clients

Our Work

Since 2012 we perform Corporate Communication for DHL Supply Chain

Grayling Spain manages the Corporate Communication for DHL Supply Chain in Spain, the area of the company that handles supply chain and large logistics. From the offices in Madrid we works creating content for the local media on a national scale and also coordinates international activities to highligt the company image. We have achieved great results during the last 7 years.

50 Positive press clippings a month

Corporate and Consumer activities to position GoldCar as a leading company

Grayling was tasked with improving the perception of the leading car rental brand in the Mediterranean region in key European markets including, Spain, France, Germany, Greece, Italy and the UK.

Grayling adopted a hub and spoke approach, coordinating all markets from Madrid, and developing corporate reputation and consumer activities with a global strategy and activations that were adapted to different market requirements.

2,200 Positive press clippings

360ª communication to help Unespa transform the insurance industry peception

The Spanish association of insurance companies (UNESPA) sought Grayling’s support to help them promote the findings of their annual industry report, “Estamos Seguros”, which includes key insights and statistics regarding trends in insurance, as a means of raising awareness of the association’s activity among mainstream audiences and to promote greater awareness of the need to be insured.

Grayling developed, managed and rolled out a PR plan for UNESPA aimed at raising awareness of all the initiatives that were part of the project, “Estamos Seguros”, and positioning UNESPA as a key source for educational and newsworthy material relating to the insurance market. To this end, we promoted creative, appealing and valuable content for a mainstream audience that helped raise awareness of the role of insurers in plain and transparent language.

8140+ Mentions in online and offline media

360º Communication strategy to consolidate MdP as a key destination.

Monasterio de Piedra faces fierce competition from other attractions. Grayling was asked to use its 800th Annversary to lift it into Spain’s top tier, which we did using a 360° strategy to turn visitors into active consumers – and, from there, into ambassadors.

20% increase in the number of visitors

850 pieces of coverage

Integrated Consumer, Corporate and Government Affairs campaign to strengthen StubHub's reputation

Grayling supports StubHub in promoting its brand in consumer media by leveraging its partnerships, primarily in the field of music and sport, and establishing it both as the website of choice for buying and selling tickets for live events and as a company that defends the rights of fans.

In addition, Grayling is responsible for managing and proactively securing media opportunities positioning the brand and its key spokespeople from a corporate perspective and using media relations to support its activity in the area of Public Affairs. Furthermore, our Government Relations team works proactively on a national and regional level to manage relations with key institutional stakeholders.

Coordination between our practice teams is vital to ensuring we all work towards a common goal.

602 Clippings achieved in H1 2019

132 Mio. Reach in H1 2019

What Our Clients Say

The celebration of our 800th anniversary gave us the opportunity to position the Natural Park as a unique destination. Grayling has been an ideal partner in this task. Its strategy has helped increase visitors numbers

José Pont, Managing Director, Monasterio de Piedra

I am really satisfied with the work Grayling has performed for us over the years. They have proved to be a further extension of the communications team and have been able to develop comprehensive communications campaigns with excellent results. Grayling is a vital asset to me thanks to their proactivity, market knowledge and flexibility”. Quote: "I am really satisfied with the work performed by Grayling. They developed a comprehensive communications campaign with excellent results, thanks to their proactivity, market knowledge and flexibility.

Paco Moreno, Head of Communications, PayPal

Grayling operates as if it were an internal department of Mirabaud and is key to our communications strategy. One of the most reliable indicators of our success in PR is the wealth of positive feedback we receive, even from our competitors, who often ask us what we are doing to get so much media coverage

Francisco Gómez-Trenor, General Manager, Mirabaud & CIE Spain