Porsche Holding, Europe’s leading automotive retailer operating in 29 markets, relies on its corporate website as the main touchpoint for customers, business partners, media, and potential employees. That’s why the company enlisted Grayling’s expertise for a complete website overhaul.

The Vienna office of international PR agency group Grayling has been providing communications support to Porsche Holding for several years. Following a competitive multi-stage pitch, Grayling led the visual and editorial relaunch for this Volkswagen Group subsidiary. An interdisciplinary Grayling team was responsible for the concept development, consulting, project management, website structure, branding, design and content development.

Audience-focused approach
The completely redesigned Porsche Holding website uses a modern design and emotive imagery to highlight the company’s business areas, facts and figures, corporate history, international focus and the strategic drivers of transformation, innovation and sustainability. Content is strategically crafted to engage customers, potential employees, business partners, and the media, structured around three core pillars. A key highlight is the newly designed career portal, ‘Got the Drive,’ offering applicants a clear overview of opportunities, benefits, and vacancies with a direct application option.

Optimised user experience
The revamped, streamlined structure of the website provides a more intuitive user experience, making it easier to find relevant information. The modern design integrates dynamic visuals, interactive elements, and short videos, reinforcing Porsche Holding’s business areas and multi-brand presence. In addition, an integrated newsroom provides daily updates on the company and its brands, services and employer values.

Hermann Prax, Head of Corporate and Brand Communications, Porsche Holding comments: “Redesigning a corporate website that meets the needs of our diverse organisation is a complex challenge. It is our digital flagship and consequently there are high expectations from a wide range of audiences. Grayling won us over in the selection process with a comprehensive package of design, project team and approach – and met those expectations in the implementation.”

Sigrid Krupica, CEO Grayling Austria, says: “While website relaunches are often led by digital agencies, Grayling’s integrated approach demonstrates the power of strategic communication in shaping a compelling corporate presence. Through many years of working together, our team, led by Managing Director Moritz Arnold, has developed a deep understanding of Porsche Holding’s goals and vision. The success of the project is a result of the high level of trust between the client and the agency.”

Credits:
Porsche Holding: Client
Hermann Prax (project owner)
Sandra Pamminger (project management)

Grayling Austria: Agency
Moritz Arnold (overall responsibility)
Michaela Schützinger (project management)
Franziska Wamsler (project management)
Lena Fritzl (content creation)
Sebastian Gratzer (branding & design)

Vivid Planet: Web development

Image: ©Grayling