Grayling, the global integrated communications agency with the most extensive public affairs network in Europe, has announced the appointment of Jessica Brobald as Managing Director, Brussels. Jessica will lead the growth and development of the Brussels office, overseeing day-to-day operations and driving further integration with the rest of its European network.

“We are thrilled to formally welcome Jessica to Grayling,” said Richard Jukes, Grayling Executive Chairman. “She brings enormous value to our business and significant EU experience, having counselled and run successful advocacy campaigns in Brussels for national and international companies, NGOs and Associations. With a new EU term approaching, I am confident she will deliver strategic and political insight for our clients and drive continued growth within our Brussels team.”

Jessica joins Grayling from Ketchum, where she was Head of Public Affairs and Advocacy and helped lead the integration of Ketchum and Porter Novelli into PNKetchum+.

Jessica has held several senior consultancy and in-house positions, with extensive experience working with EU institutions across a wide range of policy areas – including science and innovation, chemicals, circular economy, agri-food and environmental policies, and healthcare.

“Brussels is a key element of Grayling’s extensive European and global network. At a time of uncertain and challenging geo-political and economic outlook, Brussels will remain a focal point for organisations looking to influence EU and international policy. Our office here has a great group of public affairs and communications experts, and I am convinced that we will continue rising to that challenge. Grayling’s European footprint and creative capabilities puts us in a unique position to offer critical policy expertise and counsel with best-in-class communications services.”