RTPI

To counteract the negativity, Grayling launched a digital-first campaign on World Town Planning Day, turning the spotlight on planners’ positive contributions. Instead of a traditional anti-bullying approach, we celebrated planners as community partners. The campaign centered around the theme “Planners & People,” symbolising partnership and the vital role planners play in shaping communities. A powerful hero video, featuring personal stories of harassment from planners, humanised the profession and resonated emotionally with the audience. We also developed a versatile campaign toolkit, including a bespoke ampersand logo, to drive engagement across multiple platforms.