Welcome to
Grayling Paris

35 experts skilled in PR, PA, Crisis Communication, Digital Marketing and more, enhancing their French and international clients’ reputation and influence

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Welcome to Grayling, Paris

We are Grayling Paris.

With a robust team of over 35 dedicated professionals, fluent in 10 languages, we stand as one of the largest communications agencies in France.

Our rich experience, spanning more than 25 years in the French market, attests to our reputation as one of the most esteemed agencies.

Over 100 clients—many of whom we’ve collaborated with for over a decade—illustrate our position as a trusted partner.

Our inventive ideas that significantly boost clients’ reputations secure our place as their top choice.

With access to over 30 Grayling offices worldwide, we are among the most internationally connected agencies in France.

Distinct from other agencies, our global perspective creates opportunities, and distinguished brands like INSEAD, GE Healthcare, SOLIDEO, HPE, HP Inc., Amadeus, and Wish, rely on us to broadcast their crucial narratives to a worldwide audience.

We value strong relationships, forging enduring connections with our clients, government officials, the media, prominent journalists, and influencers, all of whom regularly endorse us to potential clients.

Our expertise spans across various industries, numerous sectors, and we maintain active connections with several professional bodies.

We have the connections, the expertise, the intelligence and the insight to create advantage for your business – nationally, regionally and globally.

We are Grayling, Paris, prepared to prioritise your needs above all else.

Our Work

Enhancing INSEAD’s visibility and influence

As of May 2019, Grayling France is the public relations agency for INSEAD, “””” The Business School for the World”®. Our missions: to increase its notoriety and to show how the school participates in an economic development that respects strong environmental and societal values.

We have achieved excellent results, thanks to our constant proactivity and a communications approach that capitalizes on the expertise of a selection of key INSEAD stakeholders (Dean Ilian Mihov, Associate Dean Peter Zemsky, professors, alumni, etc.) through interviews, speaking opportunities and opinion pieces. Communication also promotes INSEAD’s numerous initiatives and projects: launch of new MBA programs or courses, participation in major international events (Davos, COP26, ChangeNow, etc.), publication of international studies, the “Force for Good” campaign, news from the Fontainebleau campus, initiatives of the “Global Hoffmann Institute for business and society”, etc.

INSEAD now has a regular presence in all the leading media: Le Figaro, Les Echos, Challenges, Management, Le Point, L’Express, BFMTV, RFI, Forbes, Le monde des Grandes Ecoles…

1 Interview per week on average

25% Share of voice, INSEAD is in 2nd place among Business Schools in France

Fight against prejudices and microaggressions on French dating applications with BADOO

How can we combat institutionalized prejudice and negative feelings about interracial relationships? In France, interracial relationships are stigmatized and ethnic minorities are disproportionately affected on dating apps.

Our mission: to encourage users to engage in open relationships without prejudice… We wanted to lead the conversation about eliminating prejudice and microaggressions within dating apps in France, and encourage users to form genuine, unprejudiced relationships. So we created a 360° national campaign celebrating inclusivity, honesty and openness and denouncing negative behavior – YES to real dating, YES to great dating, with a TV campaign, a billboard campaign, a PR campaign with a microaggression study and related social media activities (educational content and influencer campaign).

1300 TV spots on mainstream French channels

1 influencer campaign with content production on key topics

Strengthening the local profiles of HP Inc. and HPE

After HP split in HP Inc. and Hewlett Packard Enterprise, HP Inc. asked Grayling France to create and develop its PA activity. After identifying its stakes (recycling, electronic waste, private copying, counterfeiting,..), among our missions, we have set up a tailored program for its French managers and followed the major bills/topics: Digital Bill, Digital Plan for Education, Commission’s works on Private Copying, regulatory follow-up after the law on the Energy Transition… We have then positioned HP Inc. as a leader and a key influencer in the innovation/digital field and enhanced its reputation.

Grayling France has also accompanied HPE since 2019 in its relationships with national and local public authorities through a comprehensive approach combining weekly monitorings, speaking opportunities, briefing notes and preparation of events and meetings – Congrès de Régions de France, Choose France, etc. – and supported HPE in the organisation of the Sustainability Summit: identification of speakers, briefings, etc.

7+ Years of collaboration between HP Inc. and Grayling France

Demonstrate Expedia Group's commitment as an engaged player in the global tourism economy and in France

Ariane Gorin, President of Expedia For Business, visited France on November 4, 2021 as part of the Destination France Summit with the French government and major global tourism players to help boost travel to France and promote the hexagon internationally.
Our mission: to publicize Ariane Gorin’s visit with targeted French media and to highlight Expedia Group’s initiatives to boost tourism in France.
Organization of a press breakfast with Les Echos followed by a round table with the tourism media to discuss Expedia Group’s partnership with Atout France and its commitment to UNESCO.

33 aryicles dedicated to Expedia's strategic communications around this event

1 interview with a business media and 3 travel media present at the round table online