Welcome to
Grayling Paris

Since May 2019, Grayling France has been the PR agency of INSEAD, “The Business School for the World®”. Our missions: raise its reputation and its key speakers’ visibility in tier-one & audiovisual media, promote its «Force for Good» campaign in the scope of its Fontainebleau campus’ renovation, the launch of its new San Francisco campus in 2020….

We have achieved excellent results, through  a constant proactivity and an expert communication approach capitalizing on INSEAD’s key expert speakers in research and innovation (Dean Ilian Mihov, Deputy Dean Peter Zemsky, professors…), corporate announcements / new programmes,  MBA programmes/training, the «Hoffman Global Institute for Business and Society» think tank; and combining opinion pieces, pitches, tier-one interviews, speaking opportunities at international events, benchmarks…

INSEAD is now regularly visible in all the high profile media: Le Figaro, Les Echos, Challenges, RFI, Management, Le Nouvel Economiste, Forbes, Le Monde des Grandes Ecoles, L’Etudiant…

Since December 2019, SOLIDEO, the Paris 2024 Olympic Games’ Delivery Authority, has accompanied Grayling France in one of its key missions: its institutional communication and institutional digital communication.

Our contribution alongside SOLIDEO is vast: supporting its institutional and crisis communication strategy and PR operations, e-reputation management, media training, social networks strategy, creation and delivery of digital content, redesign of the institutional website, etc.

We thus support SOLIDEO on a daily basis in its communication towards its various stakeholders and during its major events all along the year, both in Paris and all over France.

After HP split in HP Inc. and Hewlett Packard Enterprise, HP Inc. asked Grayling France to create and develop its PA activity. After identifying its stakes (recycling, electronic waste, private copying, counterfeiting,..), among our missions, we have set up a tailored program for its French managers and followed the major bills/topics: Digital Bill, Digital Plan for Education, Commission’s works on Private Copying, regulatory follow-up after the law on the Energy Transition… We have then positioned HP Inc. as a leader and a key influencer in the innovation/digital field and enhanced its reputation.

Grayling France has also accompanied HPE since 2019 in its relationships with national and local public authorities through a comprehensive approach combining weekly monitorings,  speaking opportunities, briefing notes and preparation of events and meetings – Congrès de Régions de France, Choose France, etc. – and supported HPE in the organisation of the Sustainability Summit: identification of speakers, briefings, etc.

Wish has become the world’s largest m-commerce platform, with an annual turnover of $2 billion and one of the most downloaded shopping apps.

Wish’s first main challenge has been a reputational one on the various European markets, including France. From January 2019, Grayling France set up a regular media monitoring to identify strong and weak signals possibly affecting the brand and carried out a mapping of stakeholders (associations, regulators, political and public sphere), as wall as a media mapping and developed a message platform.

Since then, Grayling France has undertaken thought leadership activities to entrench Wish’s position as one of the most innovative and exciting ecommerce platforms on the French market including corporate and consumer differentiating communications tactics.