Citigate Dewe Rogerson Grayling France has won a Serviced Apartment Award for the Best Use of Social Media on behalf of client Aparthotels Adagio. The aparthotel brand was commended for both its innovative social media campaigns and its consistent engagement with followers with a down-to-earth communication style which resonates both with the rented apartment industry and its target customers.

“We are delighted with this award win. It’s a result of the hard work of the whole digital team at CDR Grayling France – including Anissa Bouam, Senior Digital Consultant – and the great collaboration we have enjoyed with the marketing and communication team at Aparthotels Adagio. The objective of our digital content has been to make Adagio present and useful at each stage of the customer journey, from inspiration to the act of purchase, during and after the trip”, said Reese Maabich, Head of Digital Marketing at Citigate Dewe Rogerson Grayling France.

The Serviced Apartment Awards are the only awards created for and by the serviced apartment and aparthotel industry, and celebrate excellence at individual, team and corporate level.