Grayling has appointed Peter Fecko as the new Chief Executive Officer in the CEE region, effective 1 January 2021.

Grayling was one of the first international agency networks to set up shop in CEE in the early 90ies and has successfully expanded its footprint in the region over the past decades – providing corporate communications consultancy and extensive public affairs support in addition to classic public relations services. In his new leadership role as CEO of Grayling CEE (Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Croatia, Serbia, Slovenia and Ukraine) Peter Fecko is responsible for taking the region to the next level in terms of business growth.

Peter has been active in the communications industry for more than 20 years, working originally as a journalist for business media in Slovakia and prior to joining Grayling and establishing its office in Bratislava, Slovakia in 2000. Over the past 12 years, he has been managing further Grayling operations in CEE including, Czech Republic, Hungary, Poland and Bulgaria, while continuing to provide strategic advice for multi-market key clients.

The newly created CEO role for the CEE region is linked to the recently announced new leadership roles and Grayling’s biggest-ever commitment to agency-wide cultural initiatives: significant investment has been made to ensure that Grayling staff worldwide feel more connected to each other and the business, and that best practice and local understanding is shared seamlessly across markets.

Ben Petter, Chief Operating Officer Grayling Europe, said:
“Grayling’s network in CEE is one of the agency’s great strengths. It has showed remarkable resilience throughout the pandemic, primarily because of its outstanding Public Affairs and Crisis Communications offer. Peter has such a wealth of experience in these areas, as well as Corporate Communications more broadly. Under his leadership, we are very confident that Grayling will continue to go from strength to strength in CEE.”

Peter Fecko, CEO Grayling CEE, said:
“Grayling has the most comprehensive and best-connected footprint of any agency in the CEE region. That has always made us an obvious choice for clients looking for multi-country support, but we are also seeing increasing demand for integrated Corporate Affairs services, covering both Public Affairs and Corporate Communications. This is our sweet spot across the region, and we expect to see significant growth in this area in 2021.”