Our service

Crisis planning and reputation management

We have been helping to manage the reputations of some of the world’s biggest brands and largest organisations for decades. Our core mission is to prevent foreseeable harm to business reputation before it occurs, and to be ahead of the game when a crisis does hit.

To help assess the threats to your reputation, to spot crises before they happen, and to bring certainty to future planning, we have developed Grayling MetisMetis is designed to take the guesswork out of managing reputational risk by providing businesses with the information they need to accurately assess where their vulnerabilities lie.

Metis uses state-of-the-art digital and investigative tools to identify the root causes of media, political, digital and investor risk, and visualise the potential scenarios that are likely to harm an organisation’s reputation – giving businesses and brands the knowledge they need to guard against reputational harm wherever it may occur.  


For more detailed information about the METIS offering and how we can help you, your organisation and your brand guard against reputational risk, please see our brochure – and do get in touch with metis@grayling.com if you’d like to speak to a senior consultant about how we can help you.

Bringing you the benefit of foresight

Metis goes beyond the standard “horizon scanning” services offered by other consultancies. It is about a granular assessment of the future based on a forensic examination of the present.

Utilising senior consultants who were formerly investigative journalists, Metis simulates a full journalistic investigation into a company, using the power of former Sunday Times News Editor Stephen Bevan’s Media Foresight © tool, combined with political intelligence and analysis from Grayling’s political experts, digital forensics using our array of bespoke tools, and investor analysis from our sister agency Citigate Dewe Rogerson.

The result is a rigorous and exhaustive assessment of the issues and events which could threaten a company’s reputation in the minds of its key stakeholders: staff, customers, partners, investors, shareholders, politicians, officials and regulators, as well as the general public.

We also provide recommendations on how to avoid or mitigate any damage drawing on expert analysis and advice from some of the best minds in corporate and financial PR along with our roster of political experts including former government ministers, select committee members and high-profile campaigners.

This highly confidential service provides essential due diligence for any business going through change such as entering a new market, launching a public offering or making a new investment as well as a planning tool for business decision makers. With Metis, you can be confident that you have a clear picture of current and future reputational risk – enabling you to make plans for any eventuality.

Our other services

Consumer PR and Brand Communications

We help you build brand, engage with customers and develop your audience ... Read more

Corporate Affairs

We can help you tell your company's corporate story to those who matter... Read more

Creative Services

Planning that informs strategy that informs killer content, on any platform... Read more

Crisis and Issues Management

We can help you prepare for, deal with or recover from a crisis... Read more

Crisis planning and reputation management

Your reputation is your most valuable asset - we can help you protect it... Read more

Design and Content production

Top-class design, photography, video, interactive and more - in one place... Read more


Whatever the event, whatever the occasion, we can make it perfect... Read more

Global Hub Coordination

We seamlessly manage global comms across timezones, whatever the audience... Read more

Government Relations and Public Affairs

We can build and maintain relationships with the stakeholders that matter... Read more

Grayling Engage: Stakeholder and Community Engagement

We develop campaigns that mobilise, engage and drive change... Read more


Public sector or private provider, pharma or health-adjacent, we can help..... Read more

Influencer Marketing

We understand what real influence means - and how to make it work for you... Read more

International Relations

We help you to anticipate and navigate global political trends and communic... Read more


Top-class design, photography, video, interactive and more - in one place... Read more

PR and Media Relations

We are much more than a PR agency - but we're exceptional at that too... Read more

SEO and Linkbuilding

We develop strategies and content that deliver ranking and relevance... Read more

Social and Digital

We go beyond 'likes' and 'engagement'... Read more

Stakeholder and Community Engagement

Effective, flexible, customisable solutions for consultation and planning p... Read more

Sustainability Communications

We can help you define your sustainability story... Read more