ATSCALE
How do you spotlight challenges in low-income countries?
The challenge
Only 10% of people in low-income countries have access to assistive technology
The lack of access to essential assistive technology like glasses, wheelchairs and prosthetics deepens inequality and poverty in low-income countries.
The solution
The team created a bold 360 campaign highlighting challenges in low-income countries.
The campaign spanned from strategy and creative platform to a fresh visual identity, a 2-minute film launching the inaugural World Day for Assistive Technology, and a bold stunt in New York’s Times Square, spotlighting the challenges faced by 90% of people in low-income countries on a global stage.
The Results
social media engagement across inaugural World AT day
eyeballs on the Times Square billboard campaign
total reach online and in print
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